The top of the funnel I could see an argument for not putting a lot of thought in. You’re just trying to get a pool of potential matches. (The apps are cruel for making you pay for this and not just giving you the list up front)

But once you do have a match, you have to put in some effort to stand out. A lot of people get a match and all they write is “hey”, and then they go right into the trash. Why would I engage with someone who just wrote “hey” when I could instead talk to someone who read my profile and said something personalized?

Also swiping yes on everyone might do strange things to their recommendation algorithm. Unfortunately that’s a black box, but I wouldn’t be surprised if that puts you in some sort of chum bucket shadow ban situation.

And also, yeah, making you pay for basic filters is a trashy design. Match group should be broken up.