Submitted 2 days ago by LadyButterfly@piefed.blahaj.zone to technology@lemmy.world
https://www.bbc.co.uk/news/articles/cp87z6vexl3o
Matthew McConaughey trademarks iconic phrase to stop AI misuse
The Oscar-winning actor has trademarked several phrases, including “Alright, alright, alright” from the cult classic film, Dazed and Confused.
It won’t work. A significant portion the theft machines have already stolen was supposed to be protected as well. But. Welp.
Wow, this guy found the way to make the situation even more idiotic. Almost mathematically ideal idiocy.
The polar opposite of Homo economicus.
Fuck AI, but fuck this guy too.
Oscar-winner Matthew McConaughey has trademarked his image and voice to protect them from unauthorised use by artificial intelligence (AI) platforms.
Clips including his famous catchphrase “alright, alright, alright” from the 1993 film, Dazed and Confused, have been registered to the United States Patent and Trademark Office database, the Wall Street Journal (WSJ) reports.
Lawyers for the Magic Mike star told the WSJ they had no current examples of McConaughey’s likeness being manipulated by AI, but hoped the trademarks could be used broadly against any unauthorised copies of him.
A secondary aim would be to “capture some of the value that is being created with this new technology”, Kevin Yorn - one of the lawyers representing McConaughey - told the AFP news agency.“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it”, McConaughey said via email to the newspaper.
“We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world”.McConaughey is not a hardline opponent of generative AI.
He has a stake in ElevenLabs, a software company specialising in AI voice modelling “for several years now”, according to the 56-year-old.
The company has created an AI audio version of the ‘Interstellar’ actor, with his permission.
I felt the headline is a bit misleading. It seems he is just using the clips as examples of his work to copyright his likeness, which is more than fair. Laws around deepfakes are seriously lacking.
I just hope the court are able to differentiate between a model being able to reproduce someone’s likeness and someone actually doing it and distributing the material. The former is impossible to stop without gutting free local models because of how image to video works.
Alright Alright Alright
[REDACTED] [REDACTED] [REDACTED]
Ok, ok, OK!
lmao yeah ok dude sure
I guess he got tired of T.A.R.S. tossing his own catch phrases back at him.
I think even the US has rules against “protecting” common use language?
here’s the neat thing. in the US, rules don’t apply when you’re rich.
I hate hearing him talk. Always tries to sound like an intellectual.
I used to work with a guy who i often didn’t understand. I thought he was cool or witty or smart and it was just over my head. Then i realized he was usually high.
Those things are not mutually exclusive
The interesting thing here is that to maintain a trademark, you have to defend it, or you lose it. I’d think that would mean he’s going to have to get litigious and start suing anything that looks like it violates his trademarks.
Maybe he can trademark his voice and likeness, but all AI creators have to do is figure out what percent different their slop needs to be to avoid infringement. That’s assuming they even try.
As far as catch phrases, I don’t think he wrote them so I doubt he can trademark them.
All this is moot when AI is slurping up every bit of content practical to train on no matter it’s cupuright or trademark status.
mienshao@lemmy.world 2 days ago
He’s the literal celebrity SPOKESMAN for Salesforce’s AI push! He has at least 3 pro-AI commercials running right now (in america).
Fucking spare me.
PapstJL4U@lemmy.world [bot] 2 days ago
You don’t have to believe in the product to believe in the money.
BarneyPiccolo@lemmy.today 2 days ago
When asked about his appearance in the abysmal Jaws 4, Michael Caine said he hadn’t seen the movie, but he saw the house he bought for his mom with the paycheck, and it’s beautiful.
NotASharkInAManSuit@lemmy.world 23 hours ago
Alright, alright, alright.
FauxLiving@lemmy.world 2 days ago
and, hypocrisy is kind of in right now
tacosanonymous@mander.xyz 1 day ago
But he only wants to sell out everyone else.