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Days after killing the brand, Crucial shows up at Delhi Comic-Con — As Micron pivots to AI, Crucial's presence likely booked out months in advance to event

⁨155⁩ ⁨likes⁩

Submitted ⁨⁨2⁩ ⁨days⁩ ago⁩ by ⁨themachinestops@lemmy.dbzer0.com⁩ to ⁨technology@lemmy.world⁩

https://www.tomshardware.com/tech-industry/micron-branded-booth-appears-at-delhi-comic-con-days-after-company-confirms-crucial-shutdown

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Comments

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  • wesker@lemmy.sdf.org ⁨2⁩ ⁨days⁩ ago

    I hope they go tits up when the bubble bursts, traitors.

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    • Evil_Shrubbery@thelemmy.club ⁨2⁩ ⁨days⁩ ago

      That’s fully within their interest too, as long as it’s more monies.

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      • Tyrq@lemmy.dbzer0.com ⁨2⁩ ⁨days⁩ ago

        There’s always infinite time and money in the void of delusion we call home

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    • Blue_Morpho@lemmy.world ⁨2⁩ ⁨days⁩ ago

      As soon as corporate contracts dry up they’ll go back to consumers but at a higher price point just like GPUs.

      Or are you not going to buy ram ever again?

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      • GreyEyedGhost@piefed.ca ⁨2⁩ ⁨days⁩ ago

        If they ramp up production and the bottom falls out of AI, they could be left with large product reserves, and people may still be reluctant to buy. One way to increase demand is to lower prices. Now, if they are the only company in this position, things may not change much. But if more than one are, the other can supply the market at a price that’s acceptable to them and the consumers.

        Or those companies can collude and just completely fuck over customers. But that would never happen, right?

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        • -> View More Comments
      • sorghum@sh.itjust.works ⁨2⁩ ⁨days⁩ ago

        not going to buy ram ever again?

        I mean, it certainly feels like I won’t for at least the rest of this decade. I’m glad when I built my AM4 rig, I splurged a bit for 32 GB. If the market doesn’t doesn’t fix itself, I see myself keeping what I have running for much longer than it should. You know that one older relative that ran windows 95 and AOL well into the Obama administration? That feels like my future tbh at least on the hardware side.

        I hope AMD fires up the plant to build 5800x 3D again so I can max out my rig as it stands. My plan for my next build will likely be AM6 or even 7 if I can stretch my current PC for that long, else, i might have to give up on personal computers as a hobby.

        I fear the future is getting time on a remote computer at university at best with a terminal again. That environment will be ripe for exploitation and holding people’s data hostage even moreso than the current cloud system.

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  • voytrekk@sopuli.xyz ⁨2⁩ ⁨days⁩ ago

    Look at these products you will never be able to buy!

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    • SharkAttak@kbin.melroy.org ⁨2⁩ ⁨days⁩ ago

      Exactly what I was thinking, what did they have in that stand, a retrospective of their line up? A trip down memory lane?
      I'm sorry I'll see myself out.

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      • SinningStromgald@lemmy.world ⁨2⁩ ⁨days⁩ ago

        _Over here we have an example of, what was, our most popular memory kit. Please don’t attempt to touch them. Our security shoots _

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    • frongt@lemmy.zip ⁨2⁩ ⁨days⁩ ago

      It’s an industry event, so they’re showing off to companies, not individuals.

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      • Chronographs@lemmy.zip ⁨2⁩ ⁨days⁩ ago

        Comic-con?

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      • acosmichippo@lemmy.world ⁨2⁩ ⁨days⁩ ago

        then they would have presentd as Micron, not Crucial.

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  • FireWire400@lemmy.world ⁨2⁩ ⁨days⁩ ago

    Damn, I just installed the last brand new Crucial SSD that I had… Should I take it out and sell it as a collector’s piece?

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  • chaitae3@lemmy.world ⁨2⁩ ⁨days⁩ ago

    At no point has Micron ever stated they’re switching to HBM memory. Micron isn’t “pivoting to AI” and neither are its fabs. If you write this as a journalist, you clearly take your opinion from reddit and lack common industry knowledge.

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    • Zorque@lemmy.world ⁨2⁩ ⁨days⁩ ago

      … go on.

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    • ag10n@lemmy.world ⁨2⁩ ⁨days⁩ ago

      There are three, soon to be two DRAM manufacturers for consumers. What other reason other than the one they’ve publicly stated.

      The AI-driven growth in the data center has led to a surge in demand for memory and storage.

      …micron.com/…/micron-announces-exit-crucial-consu…

      Micron HBM is key to Nvidias initiatives

      NVIDIA plans to integrate these memory modules into its upcoming Rubin-Vera AI accelerators in the second half of 2026.

      techpowerup.com/…/micron-ships-hbm4-samples-12-hi…

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      • chaitae3@lemmy.world ⁨2⁩ ⁨days⁩ ago

        That’s the documents everyone, including you apparently, failed to read.

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  • EndlessNightmare@reddthat.com ⁨2⁩ ⁨days⁩ ago

    That might be a bit awkward

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