"Three-year deal lets users create AI videos of Mickey Mouse, Darth Vader, and more."
I'm sure that's going to take about 30 minutes before they begin to regret the videos coming out of it...
People are acting like this is a win for OpenAI and the AI industry, but I think this is potentially a major victory for IP holders like Disney.
Up until now, the core assumption from the industry around AI has been that it is all fair use, and thus no license (or even so much as basic consent) was needed to train on copyrighted works or produce output resembling specific trademarked IP.
Now Disney and OpenAI have come to an agreement that explicitly allows OpenAI to produce videos of their characters, but from what I can tell does not allow them to train on Disney's works to do it.
This deal lasts only 3 years, and so what happens is they don't renew it 3 years from now? What does it mean for the other AI companies that are producing Disney IP without this agreement? What about all the other character and person likenesses that Sora is producing without any such agreement?
Essentially, I think this has allowed Disney to put the ball back in their court. They are deciding who does and doesn't use their characters. They have put value into the idea of licensing trademarks for AI use. And I think this sets a dangerous precedent for AI companies, because what does this mean for all of the IP holders who they aren't in an agreement with?
Grimy@lemmy.world 4 days ago
I hope people are starting to understand that is what the pro copyright media campaign is actually about. They don’t want to stop AI, they want to own it.
Yeller_king@reddthat.com 4 days ago
Well, they aren’t getting much of it for a billion dollars!
IronBird@lemmy.world 3 days ago
least till they find it’s worthless, and they just lit 1b on fire giving it to a bullshitter