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Maxwell House to rebrand as Maxwell Apartment

⁨60⁩ ⁨likes⁩

Submitted ⁨⁨5⁩ ⁨days⁩ ago⁩ by ⁨return2ozma@lemmy.world⁩ to ⁨aboringdystopia@lemmy.world⁩

https://www.gcrmag.com/maxwell-house-to-rebrand-as-maxwell-apartment/

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Comments

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  • return2ozma@lemmy.world ⁨5⁩ ⁨days⁩ ago

    As more Americans opt for apartment living, the coffee brand serves up a year’s worth of coffee to match their 12-month leases

    Opting?! We have no choice!

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    • psivchaz@reddthat.com ⁨5⁩ ⁨days⁩ ago

      Holy shit this is a real thing? The most braindead and out of touch marketing executive dreamed this up.

      source
      • Fiivemacs@lemmy.ca ⁨5⁩ ⁨days⁩ ago

        pretty sure it’s just bullshit being written to assist their shitty ai garbage in producing false bullshit… gotta train that dogshit data into the information takeover somehow.

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  • PP_BOY_@lemmy.world ⁨5⁩ ⁨days⁩ ago

    In a time when almost a third of Americans are opting to rent instead of purchase a home,

    Didn’t know it was a choice.

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    • some_kind_of_guy@lemmy.world ⁨5⁩ ⁨days⁩ ago

      Oh it is, the other options didn’t have proper walls or climate control though.

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    • SeductiveTortoise@piefed.social ⁨5⁩ ⁨days⁩ ago

      You could buy a really small one. Like a box.

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  • blackluster117@sh.itjust.works ⁨5⁩ ⁨days⁩ ago

    Writers at The Onion must be tearing their hair out.

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  • dual_sport_dork@lemmy.world ⁨5⁩ ⁨days⁩ ago

    Is this going to be another one of those things where a bunch of online bots try to incite a manufactured outrage?

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  • some_kind_of_guy@lemmy.world ⁨5⁩ ⁨days⁩ ago

    There’s a lot to unpack here, but there’s a reason some people like getting coffee from a good cafe sometimes – where it’s fresh and sourced/roasted/prepared by someone who possibly gives a shit – instead of scooping questionably-sourced powder that tastes like exploitation from a giant plastic tub. And yes, we know it’s more expensive.

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  • solrize@lemmy.ml ⁨5⁩ ⁨days⁩ ago

    OMG this is being reported all over the place. I thought it was a joke and I still hope it is.

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    • baggachipz@sh.itjust.works ⁨4⁩ ⁨days⁩ ago

      It’s not a joke, it’s an underhanded marketing campaign.

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      • Dragonstaff@leminal.space ⁨4⁩ ⁨days⁩ ago

        What’s underhanded about it?

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        • -> View More Comments
  • calliope@retrolemmy.com ⁨4⁩ ⁨days⁩ ago

    Maxwell Apartment is a part of a limited-time marketing campaign

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  • nathan@piefed.alphapuggle.dev ⁨5⁩ ⁨days⁩ ago

    What’s the opposite of eating the onion? Cuz I just did that

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  • melsaskca@lemmy.ca ⁨4⁩ ⁨days⁩ ago

    Aunt Jemima reveals that she is actually the mother!

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  • letsgo2themall@lemmy.world ⁨4⁩ ⁨days⁩ ago

    “no one is drinking our shitty coffee! do something” what a brain-dead gimmick.

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