Comment on Maxwell House to rebrand as Maxwell Apartment
Dragonstaff@leminal.space 3 weeks agoWhat’s underhanded about it?
Comment on Maxwell House to rebrand as Maxwell Apartment
Dragonstaff@leminal.space 3 weeks agoWhat’s underhanded about it?
baggachipz@sh.itjust.works 3 weeks ago
The campaign is intentionally “tone deaf” to get people talking about it. My guess is they saw the Cracker Barrel shitshow and said “yes do that asap”. Gets people in a tizzy and posting online, like this.
calliope@retrolemmy.com 3 weeks ago
It seems to be none of that. It just seems to be a marketing effort noting that it’s a low-cost coffee.
It’s cheap coffee. They’re literally going “hey, times are getting tougher. Who wants cheap coffee?” This is seems like the opposite of what you’re indicating.
baggachipz@sh.itjust.works 3 weeks ago
If you can’t see past the cynicism, that’s on you. Looks like the ad worked.
calliope@retrolemmy.com 3 weeks ago
The obvious cynicism is coming from INSIDE YOUR (non-Maxwell) HOUSE!