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Apple sued by shareholders for allegedly overstating AI progress

⁨533⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨month⁩ ago⁩ by ⁨IsaamoonKHGDT_6143@lemmy.zip⁩ to ⁨technology@lemmy.world⁩

https://www.reuters.com/sustainability/boards-policy-regulation/apple-sued-by-shareholders-over-ai-disclosures-2025-06-20/

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Comments

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  • audaxdreik@pawb.social ⁨1⁩ ⁨month⁩ ago

    I really hope this goes somewhere.

    Not because I have any sympathy for the shareholders, mind you, fuck absolutely everyone involved. But I think it would be very funny to make Apple prove in court that AI is such dogshit it would’ve hurt the product more to implement it than not.

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    • Phen@lemmy.eco.br ⁨1⁩ ⁨month⁩ ago

      Meanwhile in my company the leadership just thinks that we have a messaging problem after the new AI stuff we implemented made absolutely no difference in the sales numbers.

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      • magiccupcake@lemmy.world ⁨1⁩ ⁨month⁩ ago

        I mean you do have a messaging problem. Your leadership has received bad messaging about what “AI” can do!

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      • chaosCruiser@futurology.today ⁨1⁩ ⁨month⁩ ago

        Advertise more and sell harder. Who cares what kind of trash the customers end up buying, bevcause only profits matter.

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      • calcopiritus@lemmy.world ⁨1⁩ ⁨month⁩ ago

        I’m surprised they at least know they have a problem. I would think these companies would just say “look how the sales numbers haven’t changed, that means that we were correct in doing the AI thing. Without it, sales would be sinking into the ocean!”

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    • CosmoNova@lemmy.world ⁨1⁩ ⁨month⁩ ago

      The overpromising is criminal despite what the actual law says. Let the companies pushing AI beyond it‘s boundaries bleed.

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    • Lost_My_Mind@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I don’t remember writing this…or having that account!

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    • EON_GuG@lemm.ee ⁨1⁩ ⁨month⁩ ago

      The bad thing is that Apple would introduce Recall for all its devices in the future, just to keep its shareholders happy.

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      • disguy_ovahea@lemmy.world ⁨1⁩ ⁨month⁩ ago

        Local Snapshots have been available on OSX and MacOS since 2011 as long as you use Time Machine to make backups.

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  • henfredemars@infosec.pub ⁨1⁩ ⁨month⁩ ago

    Apple used rigged demos and made false claims about their own technology so outstanding that their own project managers were taken aback by how far behind the features actually were vs. what was pushed. There’s already informal documentaries on the massive internal disconnects within Apple that have lead to poor product testing and stagnation.

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    • MCasq_qsaCJ_234@lemmy.zip ⁨1⁩ ⁨month⁩ ago

      There is some possibility that Tim Cook will resign or be fired.

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      • EON_GuG@lemm.ee ⁨1⁩ ⁨month⁩ ago

        This can be a very good thing or a very bad thing.

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    • rottingleaf@lemmy.world ⁨1⁩ ⁨month⁩ ago

      So, your MO is fooling customers since Jobs. You learn that fooling customers doesn’t ever get punished. Then your shareholders become fooled well enough over time. Then your management is so involved in fooling customers and shareholders that they don’t know anything else. Then there’s bound to happen a moment.

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  • oakey66@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Instead of focusing on battery life, they focused on some dogshit hype product that no one uses and no body asked for.

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    • cyberpunk007@lemmy.ca ⁨1⁩ ⁨month⁩ ago

      Are you asleep? EVERYONE ASKED FOR AI IN ALL THE THINGS!

      /s

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      • oakey66@lemmy.world ⁨1⁩ ⁨month⁩ ago

        Yep I’m asleep without my Apple watch because the battery barely holds out a day and a half.

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      • kautau@lemmy.world ⁨1⁩ ⁨month⁩ ago

        THE SHARES! THEY NEED TO BE HELD! ONLY THE HOLDERS OF THE SHARES KNOW WHAT IS BEST!

        /s

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    • Loduz_247@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Why doesn’t Apple become a PBC?

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      • bilb@lemmy.ml ⁨1⁩ ⁨month⁩ ago

        A Pretty Big Company? I think they are beyond that classification.

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  • SalamenceFury@lemmy.world ⁨1⁩ ⁨month⁩ ago

    I hope this is the beginning of the end for AI.

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    • utopiah@lemmy.world ⁨1⁩ ⁨month⁩ ago

      What?! Haven’t your heard?

      • FSD is happening next year, for sure,
      • we’re still 18 months away from developers being replaced,
      • it’s “deep” reasoning, basically nearly ASI!

      /s (obviously)

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    • drmoose@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Peak ludites gathering here lmao

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      • JcbAzPx@lemmy.world ⁨1⁩ ⁨month⁩ ago

        LLMs will always be a novelty tech. They will continue to exist, but not likely worth all the money it costs to run them.

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  • ksh@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Apple professional management have run the company down with their many foolish decisions. Feels similar to how Microsoft went down after XP.

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    • raltoid@lemmy.world ⁨1⁩ ⁨month⁩ ago

      I’m pretty sure you can trace the management downturn of American companies back to a change in MBA curriculum.

      You can see when they started getting hired after the shift. Where they were taught that as long as your department is doing well and has positive numbers, LITERALLY nothing else matters. The company could be crashing and burning around you, you might even be causing it, but as long as those numbers are going up, you’ll quickly get hired at another company. Because every single iota of their education is about pleasing investors who only care about money now, and not potential money in a few years.

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      • echodot@feddit.uk ⁨1⁩ ⁨month⁩ ago

        They go on about long-term investment and then you find out that what they’re actually talking about is things that will start returning a profit in 6 months. Half a year is long-term to them.

        If you have a long-term view and want to make quite a lot of money you probably couldn’t do better than shorting Apple stock. They never innovate anymore (every iPhone is literally the same as the previous years), and they spend huge amounts of money on failed projects (Vision Pro), meanwhile they continue not to fix ongoing serious issues (Safari).

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    • rottingleaf@lemmy.world ⁨1⁩ ⁨month⁩ ago

      After W2K I didn’t like XP all that much, it felt slower and was too “Chinese-looking” (how it could be said in my language in those years). Now I’m nostalgic over chromecore aesthetic and that look, silver Game Boy, silver PS2, silver SW Phantom Menace interiors. Or matte black as an alternative, too looking very cool. Or at least that “normal” matte white. But in UIs - XP felt a bit too much, tiring for my eyes. Still, XP with default blue theme and jump-to-lightspeed wallpaper is what home and nostalgie are for me.

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      • graff@lemm.ee ⁨1⁩ ⁨month⁩ ago

        Never heard that phrase before. What language might that be if you don’t mind me asking?

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  • J52@lemmy.nz ⁨1⁩ ⁨month⁩ ago

    Let’s face it the problem is mostly the people. If AI was as super duper as claimed to be it would be able to construct advertising that makes everyone go: 'Yeah, I have to have this, it’s useful, ethical, the bees knees really. ’

    The little advertising that still makes it over my thresholds is bad to abominable and of that what registers for me has the opposite affect it intents - I go out of my way to avoid it.

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  • EON_GuG@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Was Apple Intelligence a fiasco?

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    • JeeBaiChow@lemmy.world ⁨1⁩ ⁨month⁩ ago

      Have you seen the typical apple zealot?

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      • MadMadBunny@lemmy.ca ⁨1⁩ ⁨month⁩ ago

        Have you seen the typical Linux zealot lol

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      • rottingleaf@lemmy.world ⁨1⁩ ⁨month⁩ ago

        An apple has more intelligence.

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  • CosmoNova@lemmy.world ⁨1⁩ ⁨month⁩ ago

    All the shareholders of AI progressing companies should do this.

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  • zoe@literature.cafe ⁨1⁩ ⁨month⁩ ago

    Apple could have just…not gone for AI at all, they’re now in an awkward spot where they know it would make their product worse to implement it, yet they promised anyways

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  • FinishingDutch@lemmy.world ⁨1⁩ ⁨month⁩ ago

    For this comment, I want to be absolutely clear that I do not give a shit about AI, and that it in no way factored into my decision to buy this iPhone 16 Pro Max.

    With that disclaimer out of the way:

    I very much look forward to a class action lawsuit. Apple advertised specific features as coming ‘very soon’ and gave short timeframes when asked directly. And they basically did not deliver on those advertising promises. Basically, I think there’s a good case to be made here that Apple knowingly engaged in false advertising in order to sell a phone that otherwise would. Ot have sold as well. Those promised AI features WERE a deciding factor for a lot of people to upgrade to an iPhone 16.

    So, I’ll be looking forward to some form of compensation. It’s the principle of it.

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  • midori_matcha@lemmy.world ⁨1⁩ ⁨month⁩ ago

    Siri still struggles with toggling my lights with voice commands, after nearly 8 years of tearful screaming at my HomePod.

    I want to see 1 Infinite Loop transformed into a giant toilet.

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    • ohshit604@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

      Me: Siri turn lights on

      Siri: Now playing Bon Jovi’s “Wanted dead or alive”

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    • dependencyinjection@discuss.tchncs.de ⁨1⁩ ⁨month⁩ ago

      Even the home app struggles to turn on my lights and I don’t know if it’s Apple or the hue bridge loses connection.

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  • MCasq_qsaCJ_234@lemmy.zip ⁨1⁩ ⁨month⁩ ago

    I think Apple is going to have to release Safari for Windows and Linux to use new users as guinea pigs.

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    • henfredemars@infosec.pub ⁨1⁩ ⁨month⁩ ago

      I did use Safari for Windows back in the day. It was a product they indeed shipped.

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      • Loduz_247@lemmy.world ⁨1⁩ ⁨month⁩ ago

        Was Safari for Windows a good, bad, or average product?

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  • atlien51@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Based shareholders

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  • roserose56@lemmy.ca ⁨1⁩ ⁨month⁩ ago

    Apple will be pissed at you now shareholders! Why would you do such a thing? sue them? really ? Apple is a good company, would never do that! /S

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  • DoucheBagMcSwag@lemmy.dbzer0.com ⁨1⁩ ⁨month⁩ ago

    I. Am. GeNiuS

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