Direct link to video: video.twimg.com/…/wisC0cfRP427swkT.mp4?tag=12
And then 6 months from now Samsung will release their own ad showing items getting crushed. Both these companies suck.
Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch
Submitted 5 months ago by AnActOfCreation@programming.dev to technology@lemmy.world
https://www.theverge.com/2024/5/15/24157869/samsung-ipad-crush-ad-uncrush-galaxy-tab-s9
Comments
ShepherdPie@midwest.social 5 months ago
andrew@lemmy.stuart.fun 5 months ago
Samsung will add extra AI so their next ad will be employees being crushed into single device.
AFC1886VCC@reddthat.com 5 months ago
Samsung think they’re so clever with these ads that mock Apple, but all they ever do is copy every bad decision Apple makes.
tb_@lemmy.world 5 months ago
Remember when they made fun of the charger being removed?
Me neither.
No_Ones_Slick_Like_Gaston@lemmy.world 5 months ago
Headphone jack. I do remember when you could charge the phone and listen to music with wires. Wired headphones don’t need batteries.
Dumpdog@lemmy.world 5 months ago
Unless they build something that isn’t locked down and obsolete shit after 5 years, it is just as fucking useless as a 5 year old iPad.
TheRealKuni@lemmy.world 5 months ago
I thought the Apple commercial was really clever. Squeezing all of the stuff into one device. I don’t really understand why people decided that it was about the death of creativity, there’s plenty of creative shit you can do on a tablet. And it’s not like the existence of the iPad precludes using instruments and paint.
Shit, 98% of what my wife does on her iPad is piano and vocal sheet music related.
LeroyJenkins@lemmy.world 5 months ago
I mean there’s a large sentiment that goes back to antiquity that technology is here to crush the working/creative man. I think people felt it was too on the nose that a tech company worth trillions was making a commercial that reminds them of that so directly. especially in today’s day and age where people feel like certain industries are on the cusp of being completely wiped out by LLMs and stuff.
Tikiporch@lemmy.world 5 months ago
Luddism definitely comes to mind.
JustEnoughDucks@feddit.nl 5 months ago
It was just copied frame by frame from LG 16 years before.
The death of creativity is very apt considering they had no creativity making it, they just stole it and remade it.
Roldyclark@literature.cafe 5 months ago
Sheet music is 1/8 note scales and she plays some open chords and hums? Lol
tigerjerusalem@lemmy.world 5 months ago
Well, I don’t care about any company but seeing Samsung take the shot is always refreshing. I wish more companies would be at odds to call bullshit out publicly like that.
ShittyBeatlesFCPres@lemmy.world 5 months ago
In fairness to Apple, if you play the video backwards, it’s an amazing commercial. Maybe it was like all those classic rock records where parents thought you could play it backwards to learn about Satan or whatever.
lud@lemm.ee 5 months ago
“To be fair, if they did the exact opposite of what they did it’s amazing.”
autotldr@lemmings.world [bot] 5 months ago
This is the best summary I could come up with:
Samsung heard that Apple managed to upset a lot of people with the “Crush” ad revealed last week that smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation.
On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools.
In response, the Samsung Mobile account on X posted this video with the hashtag “UnCrush,” which Ad Age reports was created by BBH USA and directed by Zen Pace.
No matter which side you’re on when it comes to the great iPad ad political divide, it’s a little fun to see Samsung trying to find a weak point in Apple’s armor again.
Samsung’s marketing department used to practically specialize in this stuff, which the company’s lawyers’ argued “drove Apple crazy,” but it seemed to run out of gas after deleting ads about iPhones dropping the in-box charging adapter.
More recent attempts, like a browser-based Galaxy test drive for iPhone owners, just haven’t had the same punch as mocking that distinctive notch.
The original article contains 275 words, the summary contains 197 words. Saved 28%. I’m a bot and I’m open source!
ZoopZeZoop@lemmy.world 5 months ago
penquin@lemm.ee 5 months ago
Samsung just needs to shut the fuck up. They’re worse than Apple by a fucking mile. They make fun of them for something then turn around and do it next month. Fuck off with this shit. They removed the headphone jack, the charger from the box and the SD card slot. Samsung sucks more than Apple.
MelodiousFunk@slrpnk.net 5 months ago
Samsung never met a bad idea they couldn’t help but imitate.
penquin@lemm.ee 5 months ago
Literally!!!
CrayonRosary@lemmy.world 5 months ago
And you can’t unlock their boot loaders. You must suffer their changes to Android, their assistant, their UI, their spyware, and bloatware. You don’t own the device.
ilmagico@lemmy.world 5 months ago
I’m writing this from a samsung with unlocked bootloader.
ricdeh@lemmy.world 5 months ago
Lol where did you get that from? You can absolutely unlock every Samsung Android phone.
jbk@discuss.tchncs.de 5 months ago
Neither on Apple devices though? There aren’t many exploits to “jailbreak” Android phones.
penquin@lemm.ee 5 months ago
Oh man, don’t get me started on that.
refurbishedrefurbisher@lemmy.sdf.org 5 months ago
You can’t unlock the bootloader on specifically USA Samsung devices, for reference.
answersplease77@lemmy.world 5 months ago
You can root/jailbreak both apple and samsung, but that would massively downgrade the phone security and make it vulurnable to hackers. So that must be avoided if you have bank apps, creditcards, or important and sensitive data on phone (who doesn’t)
warm@kbin.earth 5 months ago
Apple copy Samsung too, Apple just has good marketing and gives random names to standard tech to make it sound like its something amazing you should care about.
Samsung wanted to sell wireless buds too, so they also removed the 3.5mm port. At least their SD card slot stuck around for a bit longer. They could release a true flagship if they wanted with a 3.5mm port and an SD card slot, but why would they when millions of people buy their phones each year anyway?
Both are shitty in their own ways, but at least Samsung is Android.
metaStatic@kbin.social 5 months ago
not sure that's enough any more
iAvicenna@lemmy.world 5 months ago
Samsung is like the apple of the android world, which makes it way worse
Diabolo96@lemmy.dbzer0.com 5 months ago
Creating mediocrity is bad, purposefully following mediocrity is worse.
kaboom36@ani.social 5 months ago
Is removing the charger from the box such a bad thing? I’ve already got a box full of them in addition to the ones scattered around the house and with how many electronic devices we use I doubt that is a uncommon position to be in
warm@kbin.earth 5 months ago
That was a good change. I'd argue even removing the cable would be a good change. Less e-waste (even though releasing phones every year is e-waste enough).
The bad thing was Apple then selling a charger at extortionate prices, you didnt have to buy theirs though.
Xatolos@reddthat.com 5 months ago
It is a bad thing as it happened just at a transitional period in chargers. If it was just another USB A connector, then it wouldn’t have been an issue. But we are now in the transition of USB C chargers and most people don’t have a “box of them”.
Newer devices are advertising that they have ever faster charging options, but these need the newer USB C connectors to reach these advertised speeds, which as I mentioned, most people don’t already have. So you are stuck buying another thing to use what they were advertised as having.
redcalcium@lemmy.institute 5 months ago
The problem is, these new phones often have new speed charging protocols that only work best with their own charger, basically forcing you to pay more to get the charger if you want to utilize speed charging unless you already have a new-ish charger from that manufacturer.
Lucidlethargy@sh.itjust.works 5 months ago
Samsung doesn’t use child labor in China to make their phones. Why again are they worse?