Rockstar Games, a division of Take-Two Interactive Software Inc., plans to announce the next highly anticipated Grand Theft Auto game as early as this week, according to people familiar with its plans.

The company plans to then publish a trailer for Grand Theft Auto VI next month to celebrate Rockstar’s 25th anniversary, said the people, who asked to not be identified because they weren’t authorized to speak publicly. A spokesperson for Rockstar didn’t immediately respond to a request for comment sent after business hours.