The report, The GenAI Divide: State of AI in Business 2025, found that the promised AI gold rush isn’t paying off for most companies yet.

Despite the major push to adopt AI tools in the corporate world, fewer than one in ten AI pilot programs have generated real revenue gains. The rest are having no impact on a company’s bottom line, according to MIT’s report—based on 150 executive interviews, a survey of 350 employees, and an analysis of 300 public AI deployments.

“Just 5% of integrated AI pilots are extracting millions in value, while the vast majority remain stuck with no measurable [profit and loss] impact,” the report said. Meaning that “95 per cent of organizations are getting zero return.”