They have an audience that will pay $1500 for a bloody phone.
Comment on Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square
SinningStromgald@lemmy.world 7 months ago
It’s $3500 of course there wasn’t a “mob scene” for it.
ikidd@lemmy.world 7 months ago
dustyData@lemmy.world 7 months ago
You will notice through the magic of math, that 3500 is over twice as much as 1500 for a device you cannot carry with you everywhere everyday. The competition space for the Vision Pro is not iPhones, but more like the iMac Pro.
linearchaos@lemmy.world 7 months ago
Yeah, and everyone that has had hands-on time with it has had about the same story. It’s pretty cool, it’s pretty, it’s the best thing we’ve seen yet, it’s really expensive, it’s still uncomfortable, it’s use cases are still drastically numbered, the software market for it is still very lacking.
Oh yeah, and ecosystem lock in.
ours@lemmy.world 7 months ago
Yes but that’s $1500 they can show off.
Are there a few weirdos using their Apple Vision outside? Yes, but they aren’t the norm.
uis@lemmy.world 7 months ago
Is it blood from dragon’s ass?
phoneymouse@lemmy.world 7 months ago
I’d say it’s more that they did a preorder. The available units are spoken for. If you got one, you might show up and pick it up… otherwise it’s not like you can walk in the door and grab one from the store. Also, it’s not like an iPhone that you can just play with on display, you need to book an appointment to try it out, so yeah, it makes sense that people aren’t gate crashing the door, there isn’t anything for them to buy or try.
circuitfarmer@lemmy.world 7 months ago
Yeah, they’re pricing themselves out of their own market. It’s been happening for years but the recent economic shifts are making it more apparent.
iBaz@lemmy.world 7 months ago
The MacBook Air was $3200 when it was announced in 2008. Early adopters pay for the future of these things and 200,000 AVPs have already been sold.
MajorasMaskForever@lemmy.world 7 months ago
I don’t think the MacBook Airs launch is a good comparison.
Sure there was an early adopter tax on being one of the first “thin and light” laptops, but people already know what you can use a MacBook for, there was already a large value proposition in having a MacBook, the extra cost was entirely being more portable than it’s full size counterparts. Everything you can do on a Mac, just way easier to take on the go.
I’ve read a few reviews on it, watched MKBHD’s initial review, and outside of a few demo apps they point to the vision pro having no real point to it. Which if true, then it falls in line with existing VR headsets that are a fraction of it’s cost and in a niche market, being three times the cost of your competitors is not a good position to be
kautau@lemmy.world 7 months ago
That doesn’t alter the discussion around a public first launch event. Those who can readily afford it aren’t forming lines to buy it, they’re just ordering it
partial_accumen@lemmy.world 7 months ago
I’m almost thinking that Apple went too deep into AR/VR when it looked like there was a market for it. So over a year ago they knew this was dead-on-arrival. They’d already committed the R&D and all the facilities and materials for the first production run. Knowing its going to flop, and knowing they’d get only one shot to see them, they hiked up the price to the point where they could extract the most money from diehard Apple fans before word got out it wasn’t worth it.
They sold out all 200,000 launch day units, so perhaps Apples only mistake was pricing it too low.
TheDarkKnight@lemmy.world 7 months ago
I speculate it is a test product to work towards ubiquitous ar glasses in the future. Basically to figure out the big problems, produce a few good apps, etc. before trying to make the true product.
tyler@programming.dev 7 months ago
It’s competing with the varjo aero, not any of the low end ar tech so it’s actually half the cost of its competitor. It’s still way too expensive for consumers, but that’s not who it’s aimed at
uis@lemmy.world 7 months ago
Valve Index+stations+controllers is 1k$
fruitycoder@sh.itjust.works 7 months ago
I’m personally more exited for SimulaVR headset for spatial computer. Different target market though for sure
clayh@lemmy.ml 7 months ago
It’s almost, but nothing at all, like that.
BearOfaTime@lemm.ee 7 months ago
Sounds like a good observation and analysis.
What’s yours?
partial_accumen@lemmy.world 7 months ago
I was just about to ask your opinion and why you thought my post was so toxic it deserved a downvote for a wandering thought, but your post history speaks for itself. Have a great day!