Not really, it just has to work on a few people.
With how cheap online ads are, if just 1% of people are stupid enough to act based on ads, it makes them worth it.
Comment on Why advertise on YouTube?
Telodzrum@lemmy.world 1 year ago
Because adverting works, yes even on you.
dakar@kbin.social 1 year ago
Roflmasterbigpimp@lemmy.world 1 year ago
Not on me, I shoved an Uno-Reverse Card up my Nose and now the Ads think about me.
KISSmyOS@lemmy.world 1 year ago
Life Pro Tip: You’re immune to advertizing if you can literally only afford rent nd store-brand groceries.
Luke_Fartnocker@lemm.ee 1 year ago
I’m not immune to advertising. I make a point to never purchase anything I’ve ever seen advertised. If you spend 30 seconds telling me about your product before I watch a 1 minute clip that I will probably regret watching anyway, then I will make a point to never buy anything from your company.
meco03211@lemmy.world 1 year ago
I hate this line of reasoning. I hate what advertising has become. Whatever advertising gimmicks might work on me, way more is wasted on gimmicks that at best I ignore, and at worst actively deter me from purchasing whatever they’re selling. I’m a net negative as far as advertising is concerned.
Lmaydev@programming.dev 1 year ago
Chances are those ads aren’t aimed at you.
But even ads you hate leave an impression deep down in your brain.
meco03211@lemmy.world 1 year ago
The problem is, that impression is negative. And it extends to all advertising. I’ve actually trimmed my Facebook feed down to not having any ads. It’s kinda funny looking through my feed as opposed to my wife’s that’s filled with ads as every other post.
voodooattack@lemmy.world 1 year ago
Even negative attention is attention. If it bothers you then you’re thinking about it. If an advert bothered you enough to complain about it online or to someone irl then even though you’re not a customer, you’re a vector of transmission increasing their organic reach.
It’s an abhorrent concept.
spacecowboy@sh.itjust.works 1 year ago
Remember when Subway had that annoying jungle “If you give a card you’ll get a sandwich.” or something like that? A long time ago right? It annoyed me SO much I have not even gone into a Subway since. Before that I had Subway for lunch probably 4 days a week.
So yeah, it left an impression alright.
XbSuper@lemmy.world 1 year ago
And I went on 4 seperate days to buy 4 seperate cards and get a free sandwich with each. I also used to rarely eat there, but am once or twice a week now.
So yeah, it left an impression alright.
Basilisk@mtgzone.com 1 year ago
I hated these Dairy Queen commercials so much I haven’t done DQ willingly in over 20 years. It used to be a regular thing to grab ice cream in a hot afternoon during the summer.
justgohomealready@sh.itjust.works 1 year ago
But why then are we even getting ads “not aimed at us”? Doesn’t a platform like youtube, which has access to basically all data on the google account, know us better than ourselves? Why all the tracking, only for us to be eternally bothered by stuff we’ll never buy? I’ve lost count of how many “atlas VPN” ads I’ve been bombarded with, and still no intention whatsoever of ever getting it.
mateomaui@reddthat.com 1 year ago
If you turn off ad personalization at every turn, which most of us do, then most ads probably aren’t relevant to you. If you want the ads you see to be relevant to you, you have to let them collect the data. It’s one or the other when you see an ad that doesn’t get blocked, so make your choice.
Telodzrum@lemmy.world 1 year ago
No, you’re not special. Advertising works on you.
meco03211@lemmy.world 1 year ago
Hence why I said whatever advertising does work on me, it’s overshadowed by how much advertising is wasted on me. I’m a net negative in the system.
Rhynoplaz@lemmy.world 1 year ago
You’re also a drop in the bucket.
kaffeeringe@feddit.de 1 year ago
Yes, I hate every single brand that interupts my gardening videos.
BassTurd@lemmy.world 1 year ago
That may be true, but for every you (and me) that are deterred by some ads rather than inspired, there are more others. If it’s didn’t work, companies wouldn’t spend the money.
meco03211@lemmy.world 1 year ago
And I think that’s some of the issue that has grew to an uncontrollable mess. Advertising companies only care about getting ads in front of the most eyes. Sure some try to target specific audiences, but the terrible and predatory practices have led someone like me to actively avoid any messaging from ads. I’d hazard a guess that trying to limit advertising to people like me, might actually have a positive effect on advertising as a whole. Less wasted resources on such a disenfranchised segment that will not buy what they’re selling.
kaffeeringe@feddit.de 1 year ago
I think ads could work better if YouTube didn’t use them to make the free experience awful. They usually have neither to do with me nor with the content I tried to watch.
Khrux@ttrpg.network 1 year ago
The thing is, it’s quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that’s a pretty abnormal lifestyle pattern. Plus I’m still susceptible to choosing specific items inside a shop, and I definitely susceptible when I’m looking for specific products and come across secret ads disguised as advice.
Krudler@lemmy.world 1 year ago
The beer Carling Black Label was specifically NOT advertised because It was determined that’s what drew the customers to the product
Thorny_Insight@lemm.ee 1 year ago
You know how there’s often three sizes of something, say coffee, for example. Small, medium and large. Alternatively it could also be three price tiers; iPhone cheap, iPhone normal and iPhone expensive. Well more often than not the most expensive one is there so that people can go like: “$1499 for a phone?!? Absolutely not, I’ll go with the more affordable $999” version" - just like Apple wanted you to.
Customer behaviour is among the most studied psychological phenomenoms out there. No matter how stupid you think some ad is, it still works. It might not make a noticeable difference on individual level, but when you show an advertisement to million people, then it starts showing effect.
meco03211@lemmy.world 1 year ago
But what you described isn’t really an advertising gimmick. I’m aware of the pricing gimmick but how will I know what price an iPhone is of I never absorb an ad? In fact I almost ditched samsung last time I bought a phone (due to their bullshit bloatware which I consider an extension of advertising). It was only because it was the cheapest that I got another one. Advertising didn’t positively affect my choice in any way.
kaffeeringe@feddit.de 1 year ago
I wish I could tell YouTube, I can’t buy a car or sell a house, I’m not interested in football an I don’t wear make up or womens’ underwear.
algorithmae@lemmy.one 1 year ago
Boy do I have good news for you!
adssettings.google.com
Yawnder@lemmy.zip 1 year ago
Are you more likely to buy Cascade dishwasher soap, or that other random box of a name you’ve never heard of, for the same price?
That’s what I thought.
xigoi@lemmy.sdf.org 1 year ago
I literally don’t care. I’ll just buy the cheapest one.
SgtAStrawberry@lemmy.world 1 year ago
As the big brand one with all ads gives me rashes. I get the other one.