It’s not just time and resources, they too are being lied to. If the scam is good enough that people will fall for it, some advertisers will as well.
Right now there are no regulations, so many don’t care at all. That sucks, but the scammers are the problem here. They are the ones trying to rip you off. The ad companies might not care if you get screwed or not, but it’s unrealistic for us to expect them to know EXACTLY what every client’s intentions are. A business could run legitimately for years and then start running a scam. How long would we give the advertisers to realize that the client has started scamming people? Do they get in trouble because they ran ads for someone who would LATER start scamming people?
I’m all for discussing other ways to control advertising, but shooting the messenger isn’t it.
GiantRobotTRex@lemmy.sdf.org 1 year ago
Unfortunately that would disproportionately impact small local businesses far more than large corporations.
blazera@kbin.social 1 year ago
How?
captainlezbian@lemmy.world 1 year ago
Because you know who General Electric is and it’s easy to verify they’re actually advertising with you and that they’re a legitimate company, Jim-Bob’s Auto Repair, not so much.
scarabic@lemmy.world 1 year ago
“Knowing who General Electric is” is not how verification is done. Small businesses can authorize a credit card, provide an official ID, submit their LLC info… these aren’t rocket science. Do you know how many fields operate with licensing in place? Do you think inly GE-sized companies do plumbing, for example?
blazera@kbin.social 1 year ago
Oh yeah i see auto repair scam adverts all the time...?
Wait no, im seeing goddamn miracle cures for aging on youtube. Old guy literally saying itll make you 20 years old again.
gravitas_deficiency@sh.itjust.works 1 year ago
That’s… not how due diligence works.
ProvokedGamer@lemmy.ca 1 year ago
Spending more money on more staff for checking the validity of advertisements can affect small businesses more because they have less money.
blazera@kbin.social 1 year ago
You got turned around somewhere, we're talking about small businesses advertising through major platforms like google. Theres no "small business" online advertising platforms