Submitted 1 year ago by L4s@lemmy.world [bot] to technology@lemmy.world
Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.
There’s an attitude I’m seeing in this thread, I already responded to someone about it, that I find really disturbing. The attitude that the less intelligent or the less tech-savvy deserve to be scammed by this.
I don’t think people deserve to be scammed for those reasons and, as I said, I’m pretty disturbed by that attitude.
Completely agree. Not only is it disturbing how little people care, but there’s a far bigger picture.
Right now it’s celebrities shilling products. What happens when it’s political figures? What happens when the messages spread misinformation or violence?
It doesn’t matter whether or not you fall for it as an individual. It will impact society. Full stop.
People need to be more understanding and compassionate. If you know so much and are so great at identifying these things and so technologically savvy, help educate those around you. Vote in every election, including local elections, to vote into power people who understand these issues and will act on the best interest of the people.
Those people will be the same ones using AI to troll people. They also sidestep the idea of anyone’s likeness being their own, and the obvious slippery slope of AI being used to tell straight up lies using the faces of people who should be able to be trusted.
There’s a fine line between deserving of being scammed because of who they are and consequences of actions or inaction and it’s important we do not cross that line.
People have to take some responsibility to think critically about the content they consume. If people are not capable of consuming content responsibly, perhaps they should not consume content at all.
The alternative is policing content itself, and that is a very dangerous place to be for a whole host of other reasons.
If people are not capable of consuming content responsibly, perhaps they should not consume content at all.
And how do you propose to block them from it? Do you think the corporations that create that content care if their consumers are responsible?
I can’t help thinking that there are easy solutions to this. Mainly because I don’t take any notice of advertising, at least not in the sense that AI makes a difference.
I have no other exposure to it aside from where it’s being pointed out, such as here.
What I do is things like this:
When the ad break comes on, press the mute button.
When I can’t do that, I overtly ignore the ads, eg I will talk over them or fein extreme annoyance of them, or sometimes I ridicule or attack them with exaggeration. Sometimes all at once.
I have always hated being invaded by direct advertising, and I push back against it. But I also don’t watch reality TV or read celebrity news. I don’t tend to listen to commercial radio or use anything by Meta or X.
Ad before a TV episode? Skip.
YouTube ads? ReVanced.
Internet browser ads? Adblock.
Who follows an actor on social media, what’s the point, haven’t people got anything better to do?
My favorite method is not give a single fuck about the opinion of any celebrity. But fuck ads in general
What if someone tries to impersonate someone with a high reputation such as a professional or a politician?
Thank you for the suggestion for YouTube
Yw. I’ve found there’s a few others as well that have varying degrees of functionality. RV suits me though, it’s control over the interface is fairly comprehensive. I hate the news bar and shorts nonsense. It’s wonderful.
I guess if you’re stupid enough to buy a dental plan based on Tom Hanks’s recommendation, you’re also dumb enough to think Tom Hanks still looks that young.
Stupid people deserve consumer protection too. Don’t be a snob.
Problem is a lot of the stupid people are the ones voting to destroy the protections they need.
The point is these people are already being scammed, regardless of if it’s the real Tom Hanks.
Unfortunately, still “smart” enough to vote.
Did anyone ever think that celebrities that appeared in advertisements actually used or liked the products they are paid to promote?
This seems like false outrage.
I think the issue is more that people think something is legitimate, and when they go to purchase it or something they get their identity stolen
The celebrities may pay lip service to that, but really they’re concerned about unlicensed use of their image.
Oh my sweet summer child
I know, I have a bad habit of underestimating the collective stupidity of people.
They particularly liked the part of their partnership when the cheque cleared in their bank account.
People who buy stuff just because a celebrity tells them make me lose hope in humanity. And I’m not talking about deepfakes, which are bad for their own reasons. But I find the fact that people buy a product just because there’s a famous face next to it rather stupid.
Been going on for years already,… They only noticed this now? 😅
Digital advertisement platforms need significantly harder ad regulation. We do it for other mediums, digital should be more regulated considering the reach and revenue.
This is the best summary I could come up with:
The next day, CBS anchor Gayle King warned of a similar scheme using her likeness to sell a weight-loss product.
Also on Monday, YouTube celebrity MrBeast posted on social media network X about a similar scam that features a modified video of him with manipulated speech and lip movements promoting a fraudulent iPhone 15 giveaway.
As we’ve warned, convincing AI deepfakes are an increasingly pressing issue that may undermine shared trust and threaten the reliability of communications technologies by casting doubt on someone’s identity.
Currently, companies like Google and OpenAI have plans to watermark AI-generated content and add metadata to track provenance.
Meanwhile, social media networks will likely need to step up moderation efforts, reacting quickly when suspicious content is flagged by users.
Almost a year later, with technology advancing rapidly, a small taste of that chaos is arguably descending upon us, and our advice could just as easily be applied to video and photos.
The original article contains 585 words, the summary contains 155 words. Saved 74%. I’m a bot and I’m open source!
These celebrities should be making $60,000 to $150,000 like the rest of us anyways. What the hell do they produce
Many actors make that, or much less. The big names put asses in seats though. No one is paying money to watch my loser brother in law pretending to be stranded on an island yelling at volleyballs.
They would. But still doesn’t justify the pay. Many people come together to make films and actors are the least hard working of all of them. They exploited the system just like these AI systems are. Its not something I have sympathy for and if they replace actors with computer generated models and the profession goes back to just a regular job, I feel like we haven’t lost anything
I’d pay $1 to see that.
“Elon has an invention that can turn anyone in to a millionaire in 30 days!”
coffeebiscuit@lemmy.world 1 year ago
“We didn’t see this coming.” - nobody.
glowie@infosec.pub 1 year ago
Yea it’s a pretty bleak and dystopian future ahead. This next US election is going to be wild.
coffeebiscuit@lemmy.world 1 year ago
Not just in the US.
TheGrandNagus@lemmy.world 1 year ago
Believe it or not, people outside the US also have computers and elections