Oatly banned from using word ‘milk’ to market plant-based products in UK

Comments

• JoMiran@lemmy.ml ⁨14⁩ ⁨hours⁩ ago

  The dairy industry is losing market share at an accelerated rate. I’m sure this will fix it.

  So stupid.

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  • Strawberry@sh.itjust.works ⁨13⁩ ⁨hours⁩ ago

    yeah, it feels kinda petty on behalf of the dairy people tbh

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• fakeman_pretendname@feddit.uk ⁨6⁩ ⁨hours⁩ ago

  Yet we can still buy “Milk of Magnesia” for poorly tummies.

  magnesium hydroxide (wiki link)

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  • austinfloyd@ttrpg.network ⁨41⁩ ⁨minutes⁩ ago

    The thing I find funniest about that is that milk of magnesia is rather new to the English language (1880 according to the Oxford English dictionary). Meanwhile terms like almond milk that are “too confusing” have been in the English language since Middle English.

    Fucking lobbyists…

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• jaennaet@sopuli.xyz ⁨14⁩ ⁨hours⁩ ago

  Uh oh, better ban the term “coconut milk” too

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  • starman2112@sh.itjust.works ⁨13⁩ ⁨hours⁩ ago

    Peanut butter too. Someone could get confused!

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    • jaennaet@sopuli.xyz ⁨4⁩ ⁨hours⁩ ago

      And butterflies obviously need to be renamed to nondairyflies

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  • Ephera@lemmy.ml ⁨9⁩ ⁨hours⁩ ago

    Here in the Ger of Many, you can buy scouring agents which are branded as “scouring milk” (Scheuermilch), but oat milk is where we draw the line, apparently.

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• flamingos@feddit.uk ⁨13⁩ ⁨hours⁩ ago

  On Wednesday the supreme court unanimously ruled that Oatly can no longer trademark, or use, the slogan “Post Milk Generation”.

  This is even dumber when you realise Oatly is explicitly prompting themselves as not-milk.

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  • Nighed@feddit.uk ⁨13⁩ ⁨hours⁩ ago

    That doesn’t stop them from calling the product “oat milk” though does it?

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    • flamingos@feddit.uk ⁨13⁩ ⁨hours⁩ ago

      You haven’t been able to do that since 2017, the European Court of Justice said so.

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• Fedegenerate@lemmynsfw.com ⁨14⁩ ⁨hours⁩ ago

  This, this is what my country thinks is valuable to be doing right now? Not all the nonces that may or may not be being blackmailed by hostile powers? But that oat milk is called milk?

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  • MurrayL@lemmy.world ⁨14⁩ ⁨hours⁩ ago

    It’s a stupid decision but I don’t think the people in charge of this are the same people investigating blackmail by foreign powers.

    Makes about as much sense as the people who say ‘why do we bother researching space when we have problems here on earth?’

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    • Fedegenerate@lemmynsfw.com ⁨14⁩ ⁨hours⁩ ago

      I don’t think the people in charge of this are the same people investigating blackmail by foreign powers.

      The supreme court?

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  • Strawberry@sh.itjust.works ⁨14⁩ ⁨hours⁩ ago

    In fairness, its a supreme court ruling after a dairy uk(3rd party) objected to a trademark and its been going on for awhile. So it’s not like it was specifically put on the agender by any government or authority.

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    • Fedegenerate@lemmynsfw.com ⁨14⁩ ⁨hours⁩ ago

      I’m not sure why “in fairness” applys here? I don’t disagree it is a supreme court ruling after dairy UK objected to a trademark. I don’t disagree it’s been going on for a while.

      What I’m disagreeing with is the supreme court not going “fuck off, you petty time wasting freaks”.

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• Paragone@lemmy.world ⁨3⁩ ⁨hours⁩ ago

  utterly-bullshit snowflakes…

  Grow a pair!!

  EVERYBODY KNOWS THE DIFFERENCE!

  Idiocy.

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• wewbull@feddit.uk ⁨14⁩ ⁨hours⁩ ago

  I’m all for clear labelling on food. I think it’s important. I don’t see the need to stop them using “milk” in any form. As long as it’s part of hyphenate “oat-milk” there shouldn’t be an issue.

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• davidagain@lemmy.world ⁨13⁩ ⁨hours⁩ ago

  Braindead ruling. Not as braindead as “the equality act was not intended to protect trans people” which is about as stupid and fucked up as it gets, but still really pretty braindead.

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• rmuk@feddit.uk ⁨8⁩ ⁨hours⁩ ago

  Eh, I agree. I’ll still call it “oat milk” but I don’t think they should be allowed to call it “milk” in any form. I get they have quirky marketing and, IMHO, a great product, but allowing a corporation to use a work like that laissez-faire is pretty dangerous: oat milk isn’t naturally occuring and their product has lots of extra stuff added in (sweeteners, fortifiers, etc), neither of which should be true for a productive called “milk”.

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  • blackn1ght@feddit.uk ⁨7⁩ ⁨hours⁩ ago

    What about coconut milk?

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    • rmuk@feddit.uk ⁨5⁩ ⁨hours⁩ ago

      Natural and unadulterated. So, yeah.

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  • wpb@lemmy.world ⁨4⁩ ⁨hours⁩ ago

    but I don’t think companies should be allowed to sell it as “milk” in any form

    Well sure, and they haven’t been able to in almost a decade. This court ruling is about something else.

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  • tenebrisnox@feddit.uk ⁨5⁩ ⁨hours⁩ ago

    Have the courts come to an actual definition of what (animal) milk actually is? Last I read, neither EU or UK could define it. Milk’s content differs so much from brand to brand and there’s no set standard. Presumably other than it comes from an animal of some kind.

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    • rmuk@feddit.uk ⁨5⁩ ⁨hours⁩ ago

      …defines “Milk” as meaning exclusively the normal mammary secretion obtained from one or more milkings without either addition thereto or extraction therefrom.

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  • Gold_E_Lox@lemmy.dbzer0.com ⁨6⁩ ⁨hours⁩ ago

    yes! we shall stop the capitalists by monitoring their language! this time we’ll get em!

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• ThePantser@sh.itjust.works ⁨14⁩ ⁨hours⁩ ago

  What about Man Milk? Can I keep calling it Man Milk?

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  • mjr@infosec.pub ⁨14⁩ ⁨hours⁩ ago

    Only if it stays the hell away from my coffee! 🤮

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    • jaennaet@sopuli.xyz ⁨10⁩ ⁨hours⁩ ago

      Amateur

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  • davidagain@lemmy.world ⁨13⁩ ⁨hours⁩ ago

    Not if you’re selling it in shops.

    I think you’re in the clear if you’re just giving it away to people you like.

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