Former Amazon CEO to co-head Project Prometheus with tech executive Vik Bajaj, according to the New York Times
Prometheus was punished by the gods for giving the gift of knowledge to man. He was cast into the bowels of the earth and pecked by birds.
Jeff Bezos reportedly launches new AI startup with himself as CEO
Submitted 4 months ago by Domino@quokk.au to technology@lemmy.world
https://www.theguardian.com/technology/2025/nov/17/jeff-bezos-ai-startup-project-prometheus
Comments
hedge_lord@lemmy.world 4 months ago
fruitycoder@sh.itjust.works 4 months ago
I don’t know why but misuing mythos so bad just grinds my gears.
Like are you, one of the most powerful beings in the world, really stealing fire and giving it to mankind risking yourself in the process? Does any of that sound like what he’s fucking doing? Seriously.
Be like me running a mom and pop plumbing company in the valley name Zeus.
panda_abyss@lemmy.ca 4 months ago
This picture looks like someone is going to throw a hammer through the picture
JasonDJ@lemmy.zip 4 months ago
It reminds me of something…can’t quite tell what.
Maybe the conference room in The Lawnmower Man?
Maybe V for Vendetta? Or 1984?
Idk, but either way it’s not a good look for him.
homesweethomeMrL@lemmy.world 4 months ago
the water beverage company Liquid Death has a flavor called “Dead Billionaire”. There are lots of flavors available on amazon but for some reason that’s not one of them.
JasonDJ@lemmy.zip 4 months ago
The only time I ever bought Liquid Death was at a concert. I paid $15 for a can. I don’t see any humor here.
paultimate14@lemmy.world 4 months ago
at a concert
There’s your problem. It doesn’t matter if you’re buying Dasani or Aquafina or Arizona Tea. Venues have captive audiences and jack up the prices because they can.
adavis@lemmy.world 4 months ago
Don’t liquor licences in your country require serving water?
In (all?) of Australia to have a liquor licence requires you also serve free water. That can be tap water, but it has to be available as easily as the alcohol. Typically from a bartender, waiter etc depending on the establishment providing it for you.
XLE@piefed.social 4 months ago
It’s a reference to Arnold Palmer, whose estate tried (or threatened?) to sue them after they used the name “Armless Palmer” for a flavor.
Of course other billionaires would be thin-skinned enough to feel offended by that…
dil@piefed.zip 4 months ago
Sure just put the ceo of liquid death and his buddy pasqal on their too, making water cost more than redbulls at festivals, overselling and overcrowding til ppl get crowdcrushed while lying on social media, meanwhile theres hella videos from ppl there always saying otherwise
paultimate14@lemmy.world 4 months ago
As of June 2025, Mike Cessario’s estimated net worth is around $80–100 million.
The CEO is wealthy, sure, but very far away from being a billionaire.
I’ve occasionally bought liquid death at my local beer distributor for parties, and it’s a bit expensive but not crazy. Pretty much every drink at a festival is incredibly overpriced - that markup is usually going to the vendors selling it and the venue, not the manufacturer.
homesweethomeMrL@lemmy.world 4 months ago
Uh, sure.
dil@piefed.zip 4 months ago
ofc theyd try to profit off that too, not suprised, liquid death is the only water available, everyone knows it, no one ever thought it was beer, that was just a fun marketing lie and excuse to take away refillable water bottles with caps
SnoringEarthworm@sh.itjust.works 4 months ago
I understand “eat the rich”, but I have no desire to drink the rich.
I will, however, pour them out on my plants.
It’s what the plants crave.
cecilkorik@piefed.ca 4 months ago
They definitely have electrolytes – there’s no electrolyte a billionaire can’t afford.
TommySoda@lemmy.world 4 months ago
With how much external funding gets shoved into AI startups these days, I feel like 90% of AI startups are basically just a pump and dump with extra steps and targeted at investors. He’s probably already gotten millions in investments already just by this announcement.
kubofhromoslav@lemmy.world 4 months ago
There are too few AI startups right now, apparently 🤔
samus12345@sh.itjust.works 4 months ago
Project Prometheus
That’s some Deus Ex naming shit.
makyo@lemmy.world 4 months ago
Oh good we need more AI projects right now
tal@lemmy.today 4 months ago
but Project Prometheus has already hired 100 employees, poaching several from firms like OpenAI, DeepMind and Meta, according to the Times.
I think that one problem with all this spending is that there are only so many people with relevant experience in the area. If wages are high enough, the market will send more over time, but that isn’t instantaneous.
SomethingWentWrong@lemmy.ca 4 months ago
The name prometheus is already in use by an open source monitoring project:
They are both in the computer field so there is some chance for confusion. Especially if the Prometheus monitoring project has some AI capabilities then that would strengthen the case for a trademark naming conflict.
Apple Inc, the computer company, had to settle and pay Apple Corps (the Beatles record label) money to settle trademark rights for the Apple name when Apple got into music business:
Takios@discuss.tchncs.de 4 months ago
I wouldn’t be surprised if Bezos sues the prometheus project to change their name due to trademark infringement or something…
jwmgregory@lemmy.dbzer0.com 4 months ago
these are in separate industries, though. apple had to settle because they started apple music which tacitly operated in the exact same sector of the economy as a record label. just because two things have to do with computers doesn’t mean they’re both in the “computer field”.
for example, if apple had started selling pianos like yamaha in the mid 2000s instead of opening an in-house music label they’d still be in the “music industry” but wouldn’t have had to settle with apple corps because there’s not a reasonable argument that consumers would confuse the two companies just based off the semantic “music” connection. same here. an AI startup isn’t at risk of violating the brand trademark of an open source monitoring project in basically any western legal framework.
thejml@sh.itjust.works 4 months ago
AI would help to account for the memory footprint of Prometheus monitoring… but no. Not yet (I’ve used it for 7+ yrs at this point).
However theres also the NASA “Project Prometheus” which also predates this, more closely matches the name, but sadly also doesn’t have AI: found here
Rhaedas@fedia.io 4 months ago
He should have gone with Colossus. There was a great 1970 scifi film named that about AI and... oh no, never mind.
ZoteTheMighty@lemmy.zip 4 months ago
I would have voted for Icarus.
721_bipsty@lemmy.ml 4 months ago
Lol, image preview looks like 2 minutes of hate in 1984
homesweethomeMrL@lemmy.world 4 months ago
i assumed that was intentional
LainTrain@lemmy.dbzer0.com 4 months ago
You gotta respect the man for how much he seems to relish in being pure evil. Prometheus like the movie, about the bald dudes who created life? And the ultimate artificial lifeform as a weapon that wiped em all out in the end? That’s a masterclass in Saturday morning ass villainy this Jeff practices.
ook@discuss.tchncs.de 4 months ago
You… do know the name comes from Greek mythology and not that movie? en.wikipedia.org/wiki/Prometheus
It is the god that stole fire from the gods and gave it to humanity. A much more favourable view on the name. Sorry, I am just really concerned that someone thinks of that movie first when hearing the name.
LainTrain@lemmy.dbzer0.com 4 months ago
Fair play, TIL.
I figured it was something from Greek mythology (probably), but I don’t have that particular kind of special interest so I never looked into it.
Nanook@lemmy.zip 4 months ago
Yeah probably not the mythological Prometheus.
phaedrus@piefed.world 4 months ago
He look like Dr. Evil, too, with those eyes.
At least Dr. Evil listened to his cronies and acknowledged he was out of touch with his initial low-ball demands.
apfelwoiSchoppen@lemmy.world 4 months ago
The wax model of Dr. Evil
ultrafastsloth@lemmy.world 4 months ago
50$ he’s going to push for some life extension tech research