Comment on Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

logicbomb@lemmy.world ⁨2⁩ ⁨days⁩ ago

I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn’t good enough for the advertisers. They weren’t happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That’s when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

Advertisers couldn’t just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don’t even know any websites that have unobtrusive ads because I never see their ads in the first place.

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