One factor that probably plays a role is that Sonic is much more popular in Western countries than in Japan, where Sega is from. So the Japanese management might not see Sonic as such an important franchise.
Why doesn't Sega care about Sonic?
Submitted 5 weeks ago by kayky@thelemmy.club to games@lemmy.world
Comments
PonyOfWar@pawb.social 5 weeks ago
RickyRigatoni@retrolemmy.com 5 weeks ago
Makes sense that sonic isn’t as popular in japan since neither is christianity.
warmaster@lemmy.world 5 weeks ago
What does Sonic have to do with Christianity?
RightHandOfIkaros@lemmy.world 5 weeks ago
It’s this. Japanese businesses almost always only truly care about the Japanese market. If something does well in foreign countries but does poorly in Japan, it can be expected that product will never be made again, or changes will be made to attempt to make it sell more in Japan, even if that means alienating the rest of the foreign market that already liked the way it was.
bastionntb@lemmy.ml 5 weeks ago
Money. It’s always about money. If they think it will sell, they will do it. Plain and simple.
theit8514@lemmy.world 5 weeks ago
This reminded me of this video: www.youtube.com/watch?v=IwTXCwqurNQ
Sega doesn’t care because it’s now owned by Sammy and Sammy wants the good PR from Sega.
B0NK3RS@lemmy.world 5 weeks ago
Sega had it very rough in the late 90s and 00s which didn’t help but recent time have been much improved for the blue hedgehog. I agree with what you’re saying though that the respect wasn’t there, for Sonic and even their company history.
simple@piefed.social 5 weeks ago
I believe while Sonic games do sell well, they aren't huge enough for Sega to focus on them. Their other franchises like Persona, SMT, Yakuza/Like A Dragon etc perform way better.
Since they abandoned their consoles Sonic has been a mascot they use for franchising. Movies, tv shows, comics, tie-ins... They probably make way more money from those than video games