I believe while Sonic games do sell well, they aren't huge enough for Sega to focus on them. Their other franchises like Persona, SMT, Yakuza/Like A Dragon etc perform way better.
Since they abandoned their consoles Sonic has been a mascot they use for franchising. Movies, tv shows, comics, tie-ins... They probably make way more money from those than video games
theit8514@lemmy.world 8 months ago
This reminded me of this video: www.youtube.com/watch?v=IwTXCwqurNQ
Sega doesn’t care because it’s now owned by Sammy and Sammy wants the good PR from Sega.