Apple has a literal 100 billion in cash reserves. They’ll be just fine with losing a billion a year while becoming THE source for premium TV content
Apple TV+ is losing $1B+ annually even as its subscriptions grew to ~45M in 2024; Apple has spent $5B+ per year on content since its 2019 debut.
Submitted 4 weeks ago by Tea@programming.dev to technology@lemmy.world
Comments
lepinkainen@lemmy.world 4 weeks ago
athairmor@lemmy.world 4 weeks ago
*citation needed
They don’t say where they get these numbers other than “two people” cited in a paywalled article.
Apple One has over 1 billion subscribers. I’m sure they can afford a loss leader like that.
The only way to know if this true is if Apple says so or they just stop producing content.
KoalaUnknown@lemmy.world 4 weeks ago
Apple One has over 1 billion subscribers. I’m sure they can afford a loss leader like that.
This is not true. According to a 2022 Press Releases , Apple has 900 million paid subscriptions across ALL Apple services. Many of which are App Store-based subscriptions for third party services. It also including things like Apple Care and Apple Financial Services.
kevincox@lemmy.ml 4 weeks ago
Just looking at the numbers, they are spending $5G and losing $1G. Their subscriptions are growing. So if they grow another 25% they are making money. (Ignoring infrastructure costs which are most likely a tiny fraction of per-user revenue.) They also just launched an Android app. So I think their story is looking pretty good. Not even considering that it raises the value of Apple TV hardware, their other devices and gives them more lock-in for customers in general that seems like a great investment they made.
aldfin@lemm.ee 4 weeks ago
Apple TV+ is a great service, good app interface and some decent series there too. Too bad I had to get rid of it due to the current US administration and their policies. Apart from the default apps I switched everything to European and/or non-profit open source alternatives, which was surprisingly easy.
tleb@lemmy.ca 4 weeks ago
good app interface
Maybe it’s because I don’t use any other Apple products, but I struggle with its interface
cupcakezealot@lemmy.blahaj.zone 4 weeks ago
stop cancelling schmigadoon and central park the only two shows on apple tv i liked.
Spacehooks@reddthat.com 4 weeks ago
Really liked mythic quest and after party. Could not recommend it more.
Graves396@lemmy.world 4 weeks ago
Interesting
floo@retrolemmy.com 4 weeks ago
That’s sad to hear. The content on there is amazing for the most part. But, apparently, not cluttering it up with a bunch of junk is actually costing them somehow.
Semi_Hemi_Demigod@lemmy.world 4 weeks ago
It’s a loss leader. They make money selling the hardware and use AppleTV as a feature. That’s why the content is so good; it has to be to make it a compelling addition to their existing products.
Ulrich@feddit.org 4 weeks ago
That would make sense if it wasn’t available on every other platform.
paraphrand@lemmy.world 4 weeks ago
Good content is expensive. And from what I understand, the financials are all fucked up across the industry.
Just look at Netflix, they just blew $320 million on a huge piece of garbage, The Electric State.