Comment on Reddit's new paid ads look exactly like user posts
londos@lemmy.world 2 months ago
I was curious about the “Philly cream cheese” campaign example they mentioned. I assume it’s this post.
The top reply is trolling them, which is awesome. So much for increased engagement.
But even funnier is the next top reply, which seems sincere. But when you look at the user profile. Almost all of u/sunshinedogger’s comments in the last year are on sponsored posts. So even the positive engagement is manufactured?
Man, reading this post nearly gave me a headache. I hate it when brands try to act all ‘hip and cool’.
Help us fill this thread with ways you use PHILLY Cream Cheese that shouldn’t be delicious✨ but are ✨
Yes, something about cream cheese freshly squeezed straight from the brick really does hit different. Why let a little packaging get between you and your PHILLY, am I right?
Shut up brand. Shut the fuck up brand. Jesus Christ
When it’s a social media manager acting like an actual human, it’s one thing (like when the person running the Moon Pie account roasted the guy for telling them they were wasting their life), and the non-profits are almost always awesome at this (follow libraries, seriously). But if you’re trying to write something relatable and your brand guidelines won’t let you write about it in the way a normal human would (all-caps “PHILLY,” writing “searching with Google” instead of “googling,” ©®™ spam, etc) you’ve already lost.
Of course it’s manufactured! And I’ll bet you a blowjob from my cousin Chester that it’s all AI-generated.
furiously googles how to prove that a post is made with AI
Google: serves 5 ads about AI softwares that make posts for you, followed by AI generated content about making AI generated posts.
“As an AI language model…”
reflectedodds@lemmy.world 2 months ago
Dang good catch on the second user, I wouldn’t have noticed since I usually don’t look at people’s profiles.
It’s kind of funny that reddit will become this chamber of advertisers making posts and fake users “engaging” while the real people all migrate to lemmy.
londos@lemmy.world 2 months ago
I’m also curious if the fake users are part of the campaign or if reddit is scamming the advertisers too.
laughterlaughter@lemmy.world 2 months ago
Why not both?
slaacaa@lemmy.world 2 months ago
Absolutely, you cannot trust reddit content anymore. If anybody wants to still visit the site, I recommend you buy and AdBlock Gold subscription, which you can get at half the price now. Link and discount code in my profile
Wiz@midwest.social 2 months ago
Ublok Origin on Firefox works great, and is free.
Discount code available for half the price of free!
Gestrid@lemmy.ca 2 months ago
Weren’t they also caught using AI bots to drive up engagement in some subreddits, too? (I think it was supposed to be some of their subreddits in foreign languages or something.)
laughterlaughter@lemmy.world 2 months ago
Did you really think all those positive comments were genuine? I almost puked reading the first few.
ilinamorato@lemmy.world 2 months ago
I live in the Midwest, and I’ve actually seen a few of those on plates at potlucks. It is indeed disgusting.