“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership,”

The double-speak is relatively subtle, but it’s always interesting to see how much work they put into gaslighting their customers:

• “No action is required from you…” - yes, Amazon hopes we do nothing, but this is double-speak because Amazon unilaterally changed the assumptions underlying agreement, so “no action” is acquiescence to a materially worse reality.
• “…there is no change to the current price of your Prime membership” - yes, because Amazon is now selling our time and attention, but this is double-speak because they are still charging extra even if not in dollars.