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Comment on Inside the 'arms race' between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.

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johan@feddit.nl ⁨11⁩ ⁨months⁩ ago

Just because I have heard of NordVPN doesn’t mean I’ll necessarily use it (in fact I use arch, btw)
Let’s see some numbers that ads work. You can’t just calculate how life would be without ads, but I wonder what would happen if ad expenses for all companies would be capped somehow. When cigarette companies were severely limited in terms of advertising they saved a ton of money. Of course people already knew their brands, but still.

I think ad space sellers wildly overestimate the effectiveness of ads and google has made it far worse with targeted ads. People have gotten used to saying things like “ads work” and “brand recognition” but does anyone know the numbers? Or is this just repeating some phrases you’ve heard?

I don’t know the numbers myself, but I’m quite skeptical.

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SlopppyEngineer@discuss.tchncs.de ⁨11⁩ ⁨months⁩ ago

Let’s see some numbers that ads work.

Companies have tested this. A DIY chain ran an ad and people complained it was annoying, so they stopped running it. Their sales started to decline. Started running the ad again and sales went up.

Probably you’re not the target audience and just collateral damage in the ad war, but for the population in general they work.

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- CleoTheWizard@lemmy.world ⁨11⁩ ⁨months⁩ ago
  A DIY chain is the ad I’m most unlikely to see. The only ads I see are usually the same 5 auto makers advertising the same bland cars on a cliff or in a desert. The vast vast majority of ads don’t work and waste everyone’s time for a small bump in sales and recognition. Especially since the variety of the US market is dominated by so few billion dollar businesses. Like Walmart still advertises. Walmart. The company that owns like 40% of grocery sales in the US and can’t pay their workers a living wage. They’ll gladly stop you from watching your shows though because their marketing department needs a salary.
  
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nous@programming.dev ⁨11⁩ ⁨months⁩ ago

Just because I have heard of NordVPN doesn’t mean I’ll necessarily use it (in fact I use arch mullvad, btw.)

No it does not mean you will pick it. It means you are more likely to pick it. Given all else being equal you are vastly more likely to pick something familiar than something unfamiliar. And it all comes down to trends and statistics. The hope is that more people will go for your brand that leads to more sales then the cost of the marketing in the first place. You might not go for NordVPN for other reasons, but can you say that about every product you have been advertised to? If anything the more you know about a product the less advertising will affect you in the familiarity sense - these adverts are not so much meant for you as they are for people not familiar with VPNs at all.

But there are a lot of studies on the topic like this and this meta analysis that seem to conclude that advertising is effective. And there are a lot of studies on what various aspects of adverts make them more effective. I am yet to see any research that says adverts are ineffective overall, though I have not dug that deeply into it.

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ChrisLicht@lemm.ee ⁨11⁩ ⁨months⁩ ago
There used to be a business joke you’d hear in the ‘60s, often attributed to John Wanamaker, a pioneer in marketing:

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half!”

The joke highlights the dilemma many businesses face in evaluating the effectiveness of their advertising spend. It’s remained relevant in the advertising and marketing industries, reflecting the challenges in measuring the impact of advertising efforts.

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mouth_brood@lemmy.one ⁨11⁩ ⁨months⁩ ago
You just became an ad for mullvad…

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- Sparkega@sh.itjust.works ⁨11⁩ ⁨months⁩ ago
  Good products are worth sharing to help shape future products. Grass roots only works if the product is worth using. Vote with your wallet to help shape future products. While the previously poster can be viewed as an “ad”, the post is same as a next door neighbor bringing it up. Mullvad doesn’t do affiliate marketing or pay influencers.
  
  I used to use Mullvad but now I use a different service, but especially like to support open source products.
  
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scytale@lemm.ee ⁨11⁩ ⁨months⁩ ago
The fact that companies pour millions into ads means it works for them. Don’t assume that just because you and I (and probably most users on here) aren’t susceptible, it doesn’t mean the majority of the population aren’t too.

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fcuks@lemmy.world ⁨11⁩ ⁨months⁩ ago
2 second google for some numbers: “In 2022, global internet advertising revenue stood at 484 billion U.S. dollars”

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helenslunch@feddit.nl ⁨11⁩ ⁨months⁩ ago

I think ad space sellers wildly overestimate the effectiveness of ads and google has made it far worse with targeted ads.

Companies are not just pouring money down the drain and paying zero attention to what comes back up. If they were true the advertising industry would be instead instead of the insane massive monolith that it actually is.

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