Comment on YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point.

Ulrich@feddit.org ⁨2⁩ ⁨days⁩ ago

• eager_eagle@lemmy.world ⁨2⁩ ⁨days⁩ ago

  That’s because it doesn’t. Just don’t tell the investors.

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  • Ulrich@feddit.org ⁨2⁩ ⁨days⁩ ago

    At some point you would think the investors would get upset about all the lying…

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    • gwilikers@lemmy.ml ⁨2⁩ ⁨days⁩ ago

      You know. I feel like its a bit obvious to say but a system where corporations are operated top-down by a group of individuals whose only interest is the profitability of said corporation with little to no consideration in other aspects of the corporation (the employees for one) is a pretty bad system. I remember reading that Henry Ford wanted to drop the price of the Model T to make it even more of an everyman car. Two of his top investors took him to court over it. This isn’t to say Ford was some sort of paragon; but it strikes me sometime, the degree to which the naked greed of some people pierces the capitalist veil of competitive innovation for social betterment.

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      • sirdorius@programming.dev ⁨2⁩ ⁨days⁩ ago

        This only strikes us plebes when we find out about it. It is common knowledge in economist circles:

        en.wikipedia.org/wiki/Shareholder_primacy

        The Social Responsibility of Business is to Increase Its Profits: a company has no social responsibility to the public or society; its only responsibility is to its shareholders en.wikipedia.org/wiki/Friedman_doctrine

        This has only been recently challenged as a PR attempt to rebrand it into “stakeholder capitalism”

        Also, not related but equally horrifying: in macroeconomics there is a target of unemployment of around 5%, aka full employment is to be avoided: en.wikipedia.org/wiki/NAIRU

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      • lka1988@lemmy.dbzer0.com ⁨2⁩ ⁨days⁩ ago

        It’s worth noting that Dodge (yes, that Dodge) were the ones who took Ford to court over it. If you want the reason why shareholders come first, blame Dodge.

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    • thejoker954@lemmy.world ⁨2⁩ ⁨days⁩ ago

      Too greedy. They want all the money so bad they will believe any conman.

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    • dustyData@lemmy.world ⁨2⁩ ⁨days⁩ ago

      Doesn’t matter because they get a cut every time they let their friends lie to the board. Executives get a cut every time they seem like they’re approving something. No one is personally liable for the lie. And those selling the lie get bonuses on every contract until they can sell the company to the next bag holder. It’s all imaginary power plays to funnel money.

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• brucethemoose@lemmy.world ⁨2⁩ ⁨days⁩ ago

  Google’s been deploying engagement models before anyone even knew the name OpenAI.

  This is oldschool machine learning. Gemini is just a brand.

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• half@lemy.lol ⁨2⁩ ⁨days⁩ ago

  I mean… an “if” statement is technically AI, so investors can see the buzz word and all Google has to code is “if most engaged moment, then play ad” lol

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  • acosmichippo@lemmy.world ⁨1⁩ ⁨day⁩ ago

    logical expressions have been the foundation of computing since the beginning. you are using a definition of “AI” that is completely divorced from that history.

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  • Ulrich@feddit.org ⁨2⁩ ⁨days⁩ ago

    That’s not AI.

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    • Fiery@lemmy.dbzer0.com ⁨2⁩ ⁨days⁩ ago

      It’s a computer (Artificial) making a choice that is better than random (Intelligence)

      What it is not is a LLM (aka chatbot). It isn’t even any type of neural network. Does not make it any less AI though

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      • Ulrich@feddit.org ⁨2⁩ ⁨days⁩ ago

        It’s a computer (Artificial) making a choice that is better than random (Intelligence)

        That’s not what AI is, that’s just programming. AI implies the software was trained on a dataset in order to make pseudo-decisions on its own.

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      • acosmichippo@lemmy.world ⁨1⁩ ⁨day⁩ ago

        No, it’s a computer making a computation. The programmer is the one choosing the appropriate computation for the situation at hand.

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• LastYearsIrritant@sopuli.xyz ⁨2⁩ ⁨days⁩ ago

  That only works after the video is out and has usage statistics.

  This could theoretically start to identify those moments before the video is public.

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• mctoasterson@reddthat.com ⁨2⁩ ⁨days⁩ ago

  They already do it in Podcasts and it is usually extremely ham-fisted. The presenter will be mid sentence talking about something and suddenly IMPROVE YOUR DIET WITH FACTOR

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  • TwistedCister@lemm.ee ⁨1⁩ ⁨day⁩ ago

    Or stand up specials. So much comedy on YouTube and they just drop Dick Pills ^TM^ commercials in the middle of punchlines.

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• RowRowRowYourBot@sh.itjust.works ⁨2⁩ ⁨days⁩ ago

  [deleted]

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  • Ulrich@feddit.org ⁨2⁩ ⁨days⁩ ago

    …no? It doesn’t.

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    • RowRowRowYourBot@sh.itjust.works ⁨2⁩ ⁨days⁩ ago

      Yes, it does. You are either hiring someone to determine when you place ads on the stream at best spot or you are having AI do that task

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      • Ulrich@feddit.org ⁨2⁩ ⁨days⁩ ago

        LOL what? No, you just program the software to place it. No AI required.

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      • SreudianFlip@sh.itjust.works ⁨2⁩ ⁨days⁩ ago

        If the analytics cross over a certain threshold, trigger an ad.

        This is extremely simple and does not require an LLM.

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