The industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.
Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
Aliktren@lemmy.world 4 days ago
You could cry couldnt you, what a colossal waste of money. Just make a good game, spend the cash there, word will get around.
ampersandrew@lemmy.world 4 days ago
jonathan@lemmy.zip 4 days ago
Given the vitriol against Ubisoft (I’m not commenting on how justified it is), obviously they need to do something to counter it. The anti-woke crowd are an incredibly noisy minority.
ZeroHora@lemmy.ml 4 days ago
Good games can still failed, great games can have the luxury of let people do the marketing for them.
duchess@feddit.org 4 days ago
Really good games flopped before because they weren’t marketed well. Marketing is budgeted for productions of any size, and influencer marketing in general is very effective for something like videogames. Larger amounts were spent on TV ads, or printing campaigns.
innocentpixels@lemmy.world 3 days ago
I agree! I mean why would coke still produce ads if they weren’t working. Everyone knows about coke, but they still have ads everywhere
Aquila@sh.itjust.works 4 days ago
Such as…?
duchess@feddit.org 4 days ago
I guess modern examples are Psychonauts or Prey (2017). Hundreds of games are released every week. There will be some gems, we’ll just never know. Among Us was one of those games before it got successfull by pure chance.
AstralPath@lemmy.ca 4 days ago
I really don’t think Ubisoft needs to advertise a new Assassins Creed game beyond a few ads here and there, and chatting with some journalists. Spending a ton of money to allow people to play it ahead of time on stream just dilutes the experience for anyone that intends on buying the game.
Seriously, the last thing I want is for the start of a new game to be spoiled for me by some streamer.
DoucheBagMcSwag@lemmy.dbzer0.com 4 days ago
Prey (2017)