Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
AstralPath@lemmy.ca 4 weeks agoI really don’t think Ubisoft needs to advertise a new Assassins Creed game beyond a few ads here and there, and chatting with some journalists. Spending a ton of money to allow people to play it ahead of time on stream just dilutes the experience for anyone that intends on buying the game.
Seriously, the last thing I want is for the start of a new game to be spoiled for me by some streamer.
duchess@feddit.org 4 weeks ago
Then avoid the streamers? I’m sure the marketing experts employed by Ubi know what they’re doing. I’m also done defending that crappy company.