Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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AstralPath@lemmy.ca ⁨4⁩ ⁨days⁩ ago

I really don’t think Ubisoft needs to advertise a new Assassins Creed game beyond a few ads here and there, and chatting with some journalists. Spending a ton of money to allow people to play it ahead of time on stream just dilutes the experience for anyone that intends on buying the game.

Seriously, the last thing I want is for the start of a new game to be spoiled for me by some streamer.

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