Submitted 10 months ago by L4s@lemmy.world [bot] to technology@lemmy.world
https://arstechnica.com/ai/2023/12/ai-created-virtual-influencers-are-stealing-business-from-humans/
AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.
I first saw pinky in the picture when on a post saying italian company tired of dealing with insufferable influencers so they just built their own.
Ill say the same thing now that I did then.
Reminds me of the novel Idoru by William Gibson. Worth a read, not sure how it holds up in this era though
Did a complete idiot write this article? How the fuck are you allowed to report on business without the basic understanding of technological innovation and its impact on business relationships and transitioning business operations?
Does this dumb motherfucker think that we still have horse and buggy businesses? What about children working looms?
Sounds like Rick Subway is out of a job.
I like this reference. Funnily enough I read somewhere that Subway actually did a campaign like that episode.
user ElBarto@sh.itjust.works has reached their maximum amount of fucks given for today.
To purchase more fucks visit your local bottleo.
This seems like a short term problem.
If marketing agencies move to AI influencers, the consumer will slowly catch on and move away from it.
Why?
People like influencers because they want to emulate their style and want essentially word of mouth recommendations on things. There’s an element of cognitive dissonance to recognizing they’re just a different form of advertising, and I would think that once that loses its human element, that won’t be as appealing to consumers who enjoy influencers.
Good. Influencers are a plague.
The new Southpark on influences is good
It’s not AI stealing the business from humans. It’s men stealing the business from women
Do you think women are too stupid to use AI image generators or something? Fuck off with that 1950s attitude.
A good chunk of influencer women? Probably, but id say the same for their male counterparts.
No. But just look how things are. It’s how today’s society is, and it’s not going to change if you forbid observing it. Right now, most camera users are female and most AI users are male. So you fuck off
The men AI are stealing all the women AI jobs!
Good
People who won the genetic lottery are angry that they can’t milk their attractive appearence for money anymore.
Well, that’s too bad.
I think technically whoever created that AI persona is now profiting from the work they put into creating and maintaining that. It’s different than what a human influencer does, but the money they are generating still goes into someone’s pocket, not dissolving into thin air. This isn’t AI stealing people’s jobs, it’s someone stealing someone else’s market share. It’s like a guy with a saw complaining that a guy with a chainsaw is stealing their business.
If it’s at all profitable it will end up being companies making up a bunch of new personas eventually. That might be good in that it’s more jobs per “influencer,” but also maybe lower paying.
Although I’m pretty sure this already happened with fake Instagram models and I don’t think it ever really went anywhere. It was just a novel thing for awhile.
You guys being unsympathetic towards influencers are all idiots. I’m sorry, but check your privilege. Do you also criticize prostitutes for their line of work? Corporations stealing income from individuals is bad, period.
That is not even a equivalent comparison, the prostitute actually sells a “product/service”; her/his body. What does an influencer sell?
You’d have to be an idiot to follow a fake ai generated influencer though.
I don’t give a fuck if some dumbass online persona loses views to a robot. Either do better or find an actual fucking job.
In some ways, I’m very excited about the sociological and economic opportunities for change this kind of scenario brings. And far, farrr more horrified. I haven’t yet seen a meaningful or impactful use of AI yet, that doesn’t mainly further capitalists or state power over their own or other civilians.
“AI development is dominated by capital, led by some of the world’s most powerful oligopolistic corporations… strengthening capital vis-à-vis labour, and elite sections of labour relative to others, and are hence likely to increase inequality along lines of class stratification that are also lines of gender and race.”
The future is cyberpunk, and Gibson started that as a sci-fi horror show future to avoid. Congress knows that Meta/Zucc influenced the 2016 election via ML/AI targeted ands and did basically nothing.
That’s what AI is made for. Bull-shiting.
What’s funny to me, is AI generated content is virtually indistinguishable from heavily filtered content, but it cannot replicate a high resolution, untouched image.
So, obviously it’s putting influencers out of a job.
This is the best summary I could come up with:
She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie giant Victoria’s Secret.
Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy.
Their emergence has led to worry from human influencers their income is being cannibalized and under threat from digital rivals.
That concern is shared by people in more established professions that their livelihoods are under threat from generative AI—technology that can spew out humanlike text, images and code in seconds.
Over the past few years, there have been high-profile partnerships between luxury brands and virtual influencers, including Kim Kardashian’s make-up line KKW Beauty with Noonoouri, and Louis Vuitton with Ayayi.
Instagram analysis of an H&M advert featuring virtual influencer Kuki found that it reached 11 times more people and resulted in a 91 percent decrease in cost per person remembering the advert, compared with a traditional ad.
The original article contains 267 words, the summary contains 167 words. Saved 37%. I’m a bot and I’m open source!
Hey bot, maybe don’t help with this one. Read the room.
WindowsEnjoyer@sh.itjust.works 10 months ago
That’s a business risk lmao