Ford Delays $12 Billion in EV Investments Due To UAW Strike Impact and Slow Consumer Demand::The 41-day United Auto Workers strike took a toll on Ford, leading to a $1.3 billion hit to its Q3 earnings, and forcing the automaker to reevaluate its electric vehicle (EV) strategy. One significant development […]
Make actual Electric cars, not a 90k electric pickup, or a “Mustang” EV crossover. The truck I get because the F-150 runs auto sales charts but nobody was, is, buying it. A majority of those crowds are not really EV friendly so why they went all in seems silly.
Marketsupreme@lemm.ee 1 year ago
Oh no! Pay your workers more maybe?
univers3man@lemmy.world 1 year ago
And make the EVs affordable so they can be demanded?
unconfirmedsourcesDOTgov@lemmy.sdf.org 1 year ago
Affordable? Are you in the market for a new Ford vehicle? What does your budget look like?
If you’re in the US you can get into a Chevy Bolt for like ~$20k after the federal tax incentive, plus any state incentives that would apply in your situation.
If you’re talking about Ford specifically, they’re not going after the budget market because they’re trying to play to their strengths - the F150 and Mustang. Neither of those brands are typically associated with being cost conscious, but the F150 has been the best selling vehicle in the country for 41 years now. The F150 Lightning is priced comparably to the gas powered option for similar features, and the Mach-E is right in line with the Mustang GT, which makes sense because let’s be honest, nobody buys an ecoboost Mustang expecting to enjoy it.
Pretzilla@lemmy.world 1 year ago
Just to put a number on it, the UAW cost increase is around $1000 per vehicle
eguidarelli@lemmy.world 1 year ago
Can you provide a source for that?
surewhynotlem@lemmy.world 1 year ago
Yeah, that won’t affect the cost. If Ford could increase the price of their vehicles by $1,000 and still sell them, they would be doing that right now. All this will do is eat into their profits.
QuarterSwede@lemmy.world 1 year ago
I would have thought it was more honestly. I know what team’s labor is and it’s north of that figure for $10K customer price.
$1,000 labor is 2% on a $50,000 vehicle. 1.5% on $75,000. Obviously I’m not looking at dealership markup, etc for ease of math. This just gives you an idea of what percentage that is.
surewhynotlem@lemmy.world 1 year ago
That sounds wrong. Their factories and parts must be super cheap for labor to make up such as large portion of cost.
Poach@lemmy.world 1 year ago
That’s the cost to Ford, or how much they’d raise the price of their vehicles to compensate?