Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
All those newer ads are so cringe, even the ironic fourth-wall-breaking superbowl one. The Hogan ad was the only one that felt authentic.
LovableSidekick@lemmy.world 2 weeks ago
My guess is that they’re trying to appeal to Americans, who still identify Australia with crocodile Dundee and “shrimp on the barbie”.
captainlezbian@lemmy.world 2 weeks ago
Fair but like tell us to come see the bin chickens and we’ll be intreagued