Temu shut off Google Shopping ads in the US on April 9; its App Store app ranking then plummeted from around third or fourth place to 58th in three days

Comments

• milicent_bystandr@lemm.ee ⁨11⁩ ⁨months⁩ ago

  The title misled me here, I think. It sounded like an indictment that Temu stopped showing Google ads in its product then its ranking in Google Play dropped, but I don’t think it’s that.

  Sounds like Temu was paying for ads to get users, and without those ads people stopped turning to it for shopping. Also,

  The timing coincided with the Trump administration’s hardened stance on Chinese imports, raising tariffs to 125%

  Perhaps the actual main factor.

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• Alwaysnownevernotme@lemmy.world ⁨11⁩ ⁨months⁩ ago

  Surely this has nothing to do with the loophole their entire shitty business was built around being closed.

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• NuXCOM_90Percent@lemmy.zip ⁨11⁩ ⁨months⁩ ago

  And I am sure that has absolutely nothing to do with tariff hell, financial insecurity, and repeal of the de minimis exemption that temu and the like required to function.

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• reddig33@lemmy.world ⁨11⁩ ⁨months⁩ ago

  So are they insinuating that Google App Store “popularity” ranking is actually paid product placement?

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  • FenderStratocaster@lemmy.world ⁨11⁩ ⁨months⁩ ago

    Do you REALLY think that Threads is one of the top 4 downloaded apps on Android? “EasyHomescreen” is number 5.

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    • sem@lemmy.blahaj.zone ⁨11⁩ ⁨months⁩ ago

      Here is my guess for top 5 downloaded Android apps:

      1. Instagram
      2. Snapchat
      3. Tiktok
      4. ?
      5. ?

      I would be surprised if Facebook and X were up there but not that surprised.

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  • noodlejetski@lemm.ee ⁨11⁩ ⁨months⁩ ago

    or simply that people were mostly installing the app after seeing ads for it.

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  • Dave@lemmy.nz ⁨11⁩ ⁨months⁩ ago

    Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?

    It doesn’t make it not paid product placement, but I don’t think it implies that people are buying spots on the ranking.

    It does imply the rank is almost useless because most high rankers are just spending a lot on ads.

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    • taladar@sh.itjust.works ⁨11⁩ ⁨months⁩ ago

      Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?

      That is what advertising companies would like you to believe but the effect is nowhere near this drastic, otherwise they would be showing double-blind studies about the effectiveness of advertising to all their customers all the time.

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    • reddig33@lemmy.world ⁨11⁩ ⁨months⁩ ago

      I thought “google shopping ads” were those “click here to purchase from…” ads that show up when you search for something like a t-shirt, or a vacuum. Not ads for the app.

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  • AtHeartEngineer@lemmy.world ⁨11⁩ ⁨months⁩ ago

    It probably is

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