Comment on Threads spotted exploring ads, but says 'no immediate timeline' toward monetization

unexposedhazard@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

• illi@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

  They need to make it nice first, to reel people in. Once they are in and invested, that’s when ads start.

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  • RootBeerGuy@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

    Hey, I’ve seen that one!

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    • xavier666@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      It’s a classic (enshittification tactic)

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  • MagicShel@programming.dev ⁨3⁩ ⁨weeks⁩ ago

    Well that sounds enshitty.

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    • qprimed@lemmy.ml ⁨3⁩ ⁨weeks⁩ ago

      wait till you see the -ification.

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      • tias@discuss.tchncs.de ⁨3⁩ ⁨weeks⁩ ago

        that’s when they start filtering out the genuine content and show you mostly promoted stuff

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  • SlopppyEngineer@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    Yep. that’s the classic shitty business model

    • Make a site that’s attractive to use for a lot of people

    • Once you have enough people, lock in the users with network effect, walled garden, etc

    • Use the users to draw in businesses

    • Lock in the businesses and squeeze them for profit.

    • Squeeze users and businesses for money, abandon any maintenance and improvement on the site except for monetization.

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    • Hadriscus@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      It’s the 3 D’s.

      1. Develop the product
      2. Draw people in
      3. Dump a nice steamy log on the whole thing

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• zecg@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

  You don’t raise temperature while the frog is in the pond.

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  • ricdeh@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    I don’t understand this metaphor. Is it about frog breeding for later eating? Why else would you want to heat your pond, irrespective of the frog. And why is there a greater incentive to heat the pond when there’s no frog, and vice versa? So many questions!

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    • Vanth@reddthat.com ⁨3⁩ ⁨weeks⁩ ago

      I interpreted it as you don’t heat the pot while the frog is still in the pond. You only apply heat slowly once the front is already in the pot.

      Don’t load up the ads until the users are already on Threads. Wait until they are active on Threads, then crank up the ads when it’s more difficult for the users to leave.

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    • my_hat_stinks@programming.dev ⁨3⁩ ⁨weeks⁩ ago

      There was an experiment once where it was determined that a frog with it’s brain removed wouldn’t jump out of slowly heated water but would reflexively jump if placed into already hot water, leading to a myth that a frog won’t leave boiling water if heated gradually enough.

      Idioms around frog boiling generally means to make changes slowly and gradually enough that there is minimal reaction from affected parties.

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    • xavier666@lemm.ee ⁨3⁩ ⁨weeks⁩ ago

      Google slow boiling frog

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• helenslunch@feddit.nl ⁨3⁩ ⁨weeks⁩ ago

  They have to build social inertia first. This is something Facebook figured out a long time ago and is well-documented. They were begging for money from investors to keep the site running and Zuck refused to run ads because the site was still growing like crazy.

  It might be years yet before they start running ads but rest assured they will eventually.

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