As of the second quarter of fiscal year 2024, the Americas held around 41 percent of the revenue, whereas Europe came in second with roughly over 26.5 percent.
As the second largest revenue generator, Europe has a powerful voice.
Comment on Big Tech to EU: "Drop Dead"
DmMacniel@feddit.de 6 months ago
To this articles question on why apple should care about EUs 500 million citizens when they have trillions of Dollars. Well given that the USA only has 333 millions I would say they should care a lot.
RidcullyTheBrown@lemmy.world 6 months ago
Appoxo@lemmy.dbzer0.com 6 months ago
25% less revenue is 25% revenue lost. I don’t think the shareholders would welcome that.
kirklennon@kbin.social 6 months ago
The EU is only one chunk of Apple’s “Europe” segment, which is defined as “European countries, as well as India, the Middle East and Africa.”
AnUnusualRelic@lemmy.world 5 months ago
I’d heard Apple Maps was bad, but I didn’t know it was that bad.
rottingleaf@lemmy.zip 6 months ago
And I think a lot of that revenue is in the Middle East to be honest. Those are poorer parts of the world, but with very bad culture of demonstrative consumption.
Still, how big this is for Apple is important only for Apple users. While creating a culture of not fucking around is important for everyone.
So I’d say the EU should cut Apple down right now. They’ve made a lot of bad faith and faux compliance actions. Just ban them. I’m confident there’s much more than one reason justifying that legally. No, that company doesn’t help innovation, education and whatever else.
ozymandias117@lemmy.world 5 months ago
Most companies group MENA separately. They must sell so few devices there that they don’t want to show the numbers separately
kirklennon@kbin.social 5 months ago
They’ve used the same segments for a long time and presumably maintain them for consistency, so I think it really just tells us that they used to sell very little there. India, in particular, has been a large growth market for Apple in the past couple of years, but is still just thrown in with “Europe.”
IWantToFuckSpez@kbin.social 6 months ago
Apple needs to realize that the EU doesn’t care if they left. They barely pay any taxes in the EU and don’t even create much economic value. Since most Apple jobs in the EU are in retail, businesses administration and tax evasion. They don’t produce shit here.
SlopppyEngineer@lemmy.world 6 months ago
Meta tried to do the same. The EU response was to ask when they’d leave to plan the going away party. Meta was a lot less confrontational after that.
lvxferre@mander.xyz 6 months ago
I think that the EU is fully aware that what makes those extra powerful is network effect. And, once they’re gone, something else pops up in their place. The case of Germans using WhatsApp for example would become inconvenient for them for fifteen whole minutes, then they’d jump into an alternative, and business as usual, without Faecesbook/Merda meddling.
trolololol@lemmy.world 5 months ago
Eeeeh o corretor de texto te entregou, companheiro
jeena@jemmy.jeena.net 6 months ago
But what about the blue chat bubbles?!
Tywele@lemmy.dbzer0.com 6 months ago
Nobody cares about that in EU
shrugs@lemmy.world 6 months ago
At least in germany, nobody cares. We are using WhatsApp over here most of the time
chonglibloodsport@lemmy.world 6 months ago
“Don’t blame me, I voted for Kodos!”
WhatsApp is owned by Meta.
DacoTaco@lemmy.world 6 months ago
Its a regional thing. In europe whatsapp is more generally used then in the usa :)
jeena@jemmy.jeena.net 6 months ago
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