Comment on Microsoft’s VASA-1 can deepfake a person with one photo and one audio track

• Deceptichum@sh.itjust.works ⁨2⁩ ⁨months⁩ ago

  I could see a few uses, but the biggest would probably be advertising. Tailored ads that look like they’re coming from a real person.

  Imagine Jake from State Farm addressing you personally about your insurance in an ad.

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  • SatansMaggotyCumFart@lemmy.world ⁨2⁩ ⁨months⁩ ago

    Imagine your dead relative selling you extended warranty for your vehicle.

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  • poplargrove@lemmy.world ⁨2⁩ ⁨months⁩ ago

    Deepfakes are being used to personalize political messages in India, here’s a fun article on it which also points out an instance all the way back from 2020: aljazeera.com/…/deepfake-democracy-behind-the-ai-…

    It also mentions using deepfakes to target constituencies speaking different languages, to defame opposing parties, and even creating deepfakes to cast doubt on legitimate videos:

    Ahead of the state election in November, the caller requested that Jadoun alter a problematic but authentic video of their candidate – ​​whose party he did not disclose – to make a realistic deepfake. The aim: to claim that the original was a deepfake, and the deepfake the original.

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    • Deceptichum@sh.itjust.works ⁨2⁩ ⁨months⁩ ago

      In Australia they handed out fliers designed to look like an official government department, and targeted Chinese speaking communities who might not notice the difference.

      Dodgy politicians will use anything, the solution is to go after them for doing it rather than focusing on the method because they’ll just find another method if they don’t get stopped.

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• Even_Adder@lemmy.dbzer0.com ⁨2⁩ ⁨months⁩ ago

  I think you’re falling for the overblown fearmongering headline, and pointless memes is a great reason to make things.

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• chiisana@lemmy.chiisana.net ⁨2⁩ ⁨months⁩ ago

  Say you’re a movie studio director making the next big movie with some big name celebs. Filming is in progress, and one of the actor dies in the most on brand way possible. Everyone decides that the film must be finished to honor the actor’s legacy, but how can you film someone who is dead? This technology would enable you to create footage the VFX team can use to lay over top of stand-in actor’s face and provide a better experience for your audience.

  I’m sure there are other uses, but this one pops to mind as a very legitimate use case that could’ve benefited from the technology.

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  • catloaf@lemm.ee ⁨2⁩ ⁨months⁩ ago

    how can you film someone who is dead?

    Hot take: don’t? They’re dead, leave them dead. Rewrite and reshoot if you really have to.

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    • chiisana@lemmy.chiisana.net ⁨2⁩ ⁨months⁩ ago

      Sure that’s an entirely valid option; but not the one the producing team and the deceased’s family opted for… and they had a much larger say in it than you and I combined.

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  • ramirezmike@programming.dev ⁨2⁩ ⁨months⁩ ago

    this is so dystopian. Imagine spending your career honing your skill as an actor, dying and then having a computer replace you with just a photograph as a source. How is that honoring an actor??

    An actual, practical example is generating video for VR chats like Apple has somewhat tried to do with their headset. Rather than using the cameras/sensors to generate and animate a 3d model based on you, it could do something more like this, albeit 2d.

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  • Pheonixdown@lemm.ee ⁨2⁩ ⁨months⁩ ago

    Gotta crank up that dystopia meter.

    This is slowly moving toward having Content On Demand. Imagine being able to prompt your content app for a movie/series you want to watch, and it just makes it and streams it to you.

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  • MysticKetchup@lemmy.world ⁨2⁩ ⁨months⁩ ago

    We’ve already recreated dead actors or older actors whole cloth with VFX. Plus it still seems like a niche use case for something that can be done by VFX artists that can also do way more

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    • chiisana@lemmy.chiisana.net ⁨2⁩ ⁨months⁩ ago

      Having done something before doesn’t mean they shouldn’t find ways to make it better though. The “deepfake”-esque techniques can provide much better quality replicas. Not to mention, as resolution demand increases, it would be harder to leverage older assets and techniques to meet the new demands.

      Another similar area is what LLM is doing to/for developers. We already have developers, why do we need AI to code? Well, they can help with synthesizing simpler code and freeing up devs to focus on more complicated problems. They can also democratize the ability to develop solutions to non-developers, just like how the deepfake solutions could democratize content creation for non/less-skilled VFX specialists, helping the industry create better content for everyone.

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      • conciselyverbose@sh.itjust.works ⁨2⁩ ⁨months⁩ ago

        They can also democratize the ability to develop solutions to non-developers,

        This is insane. If you don’t understand everything a piece of code is doing, publishing it is insanely reckless. You absolutely must know how to code to publish acceptable software.

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• frezik@midwest.social ⁨2⁩ ⁨months⁩ ago

  Maybe a historical biopic in the style of photos of the time. Like take pictures of Lincoln, Grant, Lee, etc., use voice actors plus modern reenactors for background characters, and build it into a whole movie.

  I dunno, I’m probably reaching.

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• fartsparkles@sh.itjust.works ⁨2⁩ ⁨months⁩ ago

  [deleted]

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  • RageAgainstTheRich@lemmy.world ⁨2⁩ ⁨months⁩ ago

    If they use the speech tech on top of it, you wouldn’t even know if you were talking to the person you think you are.

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• Jimmycakes@lemmy.world ⁨2⁩ ⁨months⁩ ago

  Avatars for ugly people who are good at games and want to get into streaming

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