cause its one of the very few distros that are not made for the terminal lover trans animeweeb crowd, but the everyday user. with a ui that doesnt force you to type all day. they were in the news on linux portals cause they do offer a premium pay2use version, and they are on mainstream tech site recommendations cause they do the dirty work and send out emails instead of ricing the shit out of a window panel and an inaccurate weather widget.