Comment on Maxwell House to rebrand as Maxwell Apartment
baggachipz@sh.itjust.works 4 days agoIt’s not a joke, it’s an underhanded marketing campaign.
Comment on Maxwell House to rebrand as Maxwell Apartment
baggachipz@sh.itjust.works 4 days agoIt’s not a joke, it’s an underhanded marketing campaign.
Dragonstaff@leminal.space 4 days ago
What’s underhanded about it?
baggachipz@sh.itjust.works 4 days ago
The campaign is intentionally “tone deaf” to get people talking about it. My guess is they saw the Cracker Barrel shitshow and said “yes do that asap”. Gets people in a tizzy and posting online, like this.
calliope@retrolemmy.com 4 days ago
It seems to be none of that. It just seems to be a marketing effort noting that it’s a low-cost coffee.
It’s cheap coffee. They’re literally going “hey, times are getting tougher. Who wants cheap coffee?” This is seems like the opposite of what you’re indicating.
baggachipz@sh.itjust.works 4 days ago
If you can’t see past the cynicism, that’s on you. Looks like the ad worked.