people get born every day
Comment on DNA testing firm 23andMe files for bankruptcy
meliante@lemm.ee 4 weeks agoNo returning customers, due to the nature of the business. It’s dead from the start.
cactusupyourbutt@lemmy.world 4 weeks ago
StenSaksTapir@feddit.dk 4 weeks ago
I don’t. It’s only happened to me once.
calabast@lemm.ee 4 weeks ago
A person is born every day.
You are not born every day.
Seems clear that you must not be a person.
spankmonkey@lemmy.world 4 weeks ago
It happened to me yesterday and now I hear it only happens once?
Smh my head.
voodooattack@lemmy.world 4 weeks ago
Smh my head.
Currying won’t save you
SippyCup@feddit.nl 4 weeks ago
Right, but the data you get from that test is pretty broad. One test will create a background for an entire family. You only need to do one for one child. Or if both parents have one, or a sibling of both parents have done one, the children of that pair also no longer needs a test to see their background.
dubyakay@lemmy.ca 4 weeks ago
It’s not just about background though. Could also filter the results for genetic markers of medical conditions, something that may differ between individuals.
Zoomboingding@lemmy.world 4 weeks ago
People that would presumably already know their lineage since their parents already took the test.
acosmichippo@lemmy.world 4 weeks ago
true but after the enormous initial boom they would have reached an equilibrium of a small trickle. the question is if that small trickle is enough to sustain a company on its own, so apparently not.
CitricBase@lemmy.world 4 weeks ago
It can’t be just that, right? There are loads of successful products that any given person only ever buys once.
SquiffSquiff@lemmy.world 4 weeks ago
Sure, list five
Captain_Buddha@lemmy.world 4 weeks ago
That’s easy! 1: Coffin 2: Headstone 3: septic tank 4: bad parachute 5: cemetery plot
There’s, uh, a bit of a theme with these though.
acosmichippo@lemmy.world 4 weeks ago
everyone is guaranteed to buy death/funeral related stuff. Not everyone wanted genetic testing done.
asap@lemmy.world 4 weeks ago
Come on. Any “buy it for life” product will fall in that category. Safety razor for example.
acosmichippo@lemmy.world 4 weeks ago
Companies that sell safety razors probably also do lots of other stuff to diversify.
Fondots@lemmy.world 4 weeks ago
Ah, you mean the original “razor and blades” business model that ensures repeat customers.
(Yes, I’m aware that many people who use safety razors these days are not necessarily buying from brands that make both the razor and the blades, I am such a person myself, I’m somewhat joking on that)
But even in the realm of “buy it for life” items, you can still end up with repeat customers. Maybe you want a second razor for your travel toiletry bag, or to keep in your second bathroom. Maybe you just see one that looks cooler, or the handle is more ergonomic, or the way you change the blade seems more convenient.
And BIFL items still do sometimes get lost, stolen, given away, thrown out, or sometimes even broken and need to be replaced.
And unless the world’s population starts shrinking, there will always be new shavers hitting puberty who will eventually need their own razor.
With a DNA test, unless you’re questioning paternity or testing for specific genetic traits like cancer risk and such, once your parents have taken a test, you and your siblings don’t really need to, you know what your parents are so you know what you are.
Jerb322@lemmy.world 4 weeks ago
A headstone, grave, urn, wedding dress, and any outfit used in a religious ceremony.
DrBob@lemmy.ca 4 weeks ago
I know several people that have bought more than one wedding dress.
clutchtwopointzero@lemmy.world 4 weeks ago
Exactly this
Voroxpete@sh.itjust.works 4 weeks ago
I’m not sure what would make you think the “customers” for an enormous DNA database were the people providing the DNA.
Those people were just paying to be the product.