Comment on YouTube has found a new way to load ads | AdGuard Blog

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Voroxpete@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

Because it’s much more expensive. What they’re talking about here is basically modifying the video file as they stream it. That costs CPU/GPU cycles. Given that only about 10% of users block ads, this is only worth doing if they can get the cost down low enough that those extra ad views actually net them revenue.

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