Disney+, Hulu Merged App to Launch Next Month, Bob Iger Says::Disney will launch a beta test of an app next month that combines Disney+ and Hulu into a single experience, CEO Bob Iger said.
However this plays out, I guarantee it will involve charging more money for less content.
pete_the_cat@lemmy.world 7 months ago
I worked at Disney+ until a few months ago (got laid off after 5 years, how nice of them), everything was still segmented internally. Even a year or more after the Hulu merger we still operated essentially as two separate companies. They did their thing and we did ours, practically no communication between the teams.
reddig33@lemmy.world 7 months ago
They should keep it separate. If Disney was smart, they’d split into two companies. The Disney brand that owns family-oriented IP, and a more adult-oriented brand that owns all the other crap. There’s no need for Disney to own ESPN for example.
pete_the_cat@lemmy.world 7 months ago
It all came from the Fox deal when Disney bought everything except Fox News for 71 billion. They needed content for Disney+ that appealed to adults. Hulu has also been rolled out to other countries and is known as Star,why the name change? Zero clue.
StraightArrow@feddit.de 7 months ago
That’s a very reasonable point of view, but couldn’t they still achieve this by creating some filter that says “family” within the Disney+ app so that they can still isolate toons and family movies and series?
However, it’s also true that my experience with all these sites is that content is poorly arranged and searchable, so keeping them separate might have simplified this
surge_1@lemmy.world 7 months ago
There were some supremely dumb technical decisions made on the Disney side during that merger
pete_the_cat@lemmy.world 7 months ago
Yup, they thought they were on the top of the world during COVID, and then once people got out of the house and stopped binge watching everything for days on end the revenue started falling and the investors started losing their shit.
paraphrand@lemmy.world 7 months ago
So what causes the terrible UIs on these apps? Is it all just in the name of feeling different from the others?
pete_the_cat@lemmy.world 7 months ago
Probably, that and seeing how many ads they can cram in unobtrusively. I didn’t work in UX I was a Linux SysAdmin/Eng