Open Menu
AllLocalCommunitiesAbout
lotide
AllLocalCommunitiesAbout
Login

Unpacking Google’s new “dangerous” Web-Environment-Integrity specification

⁨410⁩ ⁨likes⁩

Submitted ⁨⁨1⁩ ⁨year⁩ ago⁩ by ⁨Techie@lemmy.world⁩ to ⁨technology@lemmy.world⁩

source

Comments

Sort:hotnewtop
  • Veraticus@lib.lgbt ⁨1⁩ ⁨year⁩ ago

    Yeah it’s truly awful.

    The worst part is how disingenuous it is. It clearly exists because Google:

    1. Wants to circumvent ad-blockers since ads are its primary business model, and
    2. Link butts in chairs more closely to web browsers so they can sell better advertisement targeting.

    If they just said they were doing it because they’re an advertising company and they need better ads targeted to people, at least they would have the benefit of honesty. And in that case you might actually get some big sites on-board; like if a site can explicitly say “I need to recoup hosting fees and the only way for me to do that is targeted advertising and that makes this easier/better” there’s actually a value proposition there.

    But don’t pretend this is for the benefit of consumers or the Internet overall, and definitely don’t cloak your meaning behind vague platitudes about identity authenticity.

    source
    • whatisallthis@lemm.ee ⁨1⁩ ⁨year⁩ ago

      Wouldn’t it be sick if once your company got up to a net worth of ONE TRILLION DOLLARS you’d just stop trying to shoehorn in new ways to make profit?

      source
      • Rusky_900@reddthat.com ⁨1⁩ ⁨year⁩ ago

        It’s comically perverted and epicly sad that leaders with power in society don’t stop this kind of thing.

        source
        • -> View More Comments
  • randomaccount43543@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Guys, if you don’t like these proposals from Google switch to Firefox now! It’s the only way to keep freedom on the web!

    source
    • Nevoic@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Over 85% of Mozilla’s income comes from their Google search deal. Google is keeping Mozilla alive to prevent antitrust issues. If Mozilla rocks the boat too much, Google will fund a more obedient alternative.

      source
      • Goodie@lemmy.world ⁨1⁩ ⁨year⁩ ago

        So your answer to “Google is evil use another browser” is… if we all swap to Firefox google will kill it?

        Google is keeping Firefox alive because 5% of all web users using Google search by default is pretty useful for them.

        If you want to avoid that, simply use firefox and set your search to DuckDuckGo/Bing. If Google drops them, Microsoft have already shown a want to step up into that position.

        source
        • -> View More Comments
    • mrmanager@lemmy.today ⁨1⁩ ⁨year⁩ ago

      About 5 years too late but appriciated still.

      source
    • Imgonnatrythis@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Why are you pushing Firefox when Vivaldi did the work of writing this article and Vivaldi has consistently been pro-user, pro privacy, and anti-google even while using Chromium as their backbone. Viva Vivaldi.

      source
  • PKMKII@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Corey Doctorow talked a bit about this, among other enshittification problems, on his Pluralustic post today.

    source
    • Docus@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Thanks, enjoyed reading that

      source
  • Myriadblue@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Final nail in the coffin of don’t be evil

    source
    • ApeNo1@lemm.ee ⁨1⁩ ⁨year⁩ ago

      I have always struggled with this corporate motto from Google. If this is something you call out from day one then it feels like someone was thinking about doing evil but needed to be kept in check. It is like those “remove baby from stroller before folding” messages that you know is there because someone thought about it or did it already.

      source
    • gian@lemmy.grys.it ⁨1⁩ ⁨year⁩ ago

      Oh well, it is not that difficult to swith to another email provider.

      source
    • Kodemystic@lemmy.kodemystic.dev ⁨1⁩ ⁨year⁩ ago

      Bingo

      source
    • Kodemystic@lemmy.kodemystic.dev ⁨1⁩ ⁨year⁩ ago

      You need to read everything in reverse for things to make sense. When you hear politicians making a promise they will do x and y if they get ellected, what they are really saying is that they will definitly not do it. In the same vein when companies like Google say “don’t be evil” they are really saying “we’re evil af lmao”.

      source
  • RiceKirby@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I really think the world needs a few more Elon Musks around. I mean, wouldn’t it be great to have a Musk at Google to destroy it from the inside just like he’s doing to Twitter?

    source
    • luthis@lemmy.nz ⁨1⁩ ⁨year⁩ ago

      Google needs to be elonned to hell

      source
    • danielbln@lemmy.world ⁨1⁩ ⁨year⁩ ago

      You had me at the first half, ngl.

      source
  • Iron_Lynx@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I hope the EU can get to a quick decision on this. I trust they’ll provide a carrot on a stick to maintain the open internet in a way that’ll make Google suffer if they decide to not play ball with Brussels’ terms.

    source
  • eth0p@iusearchlinux.fyi ⁨1⁩ ⁨year⁩ ago

    Good article. Not clickbait/ragebait, and it explains the specification simply and succinctly, while also demonstrating why it’s dangerous for the open web.

    source
  • ChatGPT@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I’m really hoping this doesn’t make it into Brave their teams has removed a lot of Google crap in the past. Mullvad’s fork of Firefox can always replace them.

    source
  • Auli@lemmy.ca ⁨1⁩ ⁨year⁩ ago

    Eh something had to happen. The prevalence of ad blockers and people not wanting to pay for things.

    source
  • lntl@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

    Firefox should implement this next

    source
    • eth0p@iusearchlinux.fyi ⁨1⁩ ⁨year⁩ ago

      I hope you were being sarcastic, because, ideally, nobody implements this.

      source
  • hydro033@kbin.social ⁨1⁩ ⁨year⁩ ago

    I have no idea what this means

    source