Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
Amazon Doubles Prime Video Ads to 6 Minutes Per Hour
Submitted 9 months ago by BrikoX@lemmy.zip to technology@lemmy.zip
Comments
crewman_princess@lemmy.sdf.org 9 months ago
csh83669@programming.dev 9 months ago
Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.
danhab99@programming.dev 9 months ago
The companies might change but the bills stay the same…
barrbaric@hexbear.net 9 months ago
Hmm, do I pay for a service that has ads, or do I simply pirate-jammin? It is impossible to make this decision.
callouscomic@lemm.ee 9 months ago
Cartoons were always 22 minutes. Like Spongebob or Simpsons. There was always 8 minutes of commercials per episode. That’s 16 minutes per hour.
I dunno what argument I’m trying to make. I just remember this.
Croquette@sh.itjust.works 9 months ago
Cable TV was originally paid for so that channels wouldn’t need to play ads to be profitable. We know how this ended.
Steaming services were originally paid for so that they wouldn’t have to run ads to nlbe profitable. And we’re almost back to where cable TV is. Soon, all plans will have ads no matter how premium is a plan.
Fuck that noise
morrowind@lemmy.ml 9 months ago
That’s the benchmark I guess. Let’s see how long it takes to get there.
kalpol@lemmy.ca 9 months ago
Plus 2 minutes of credits
NotAGamer@lemmy.org 9 months ago
Boycott Amazon.
thefluffiest@feddit.nl 9 months ago
And the enshittification continues
brezel@piefed.social 9 months ago
streaming is a scam.
WhatAmLemmy@lemmy.world 9 months ago
I’ve only ever used Prime whenever they offer it free or with a cheaper delivery than it costs.
Last time it started showing ads, so I just pirated everything I wanted to watch. I won’t even use it for free anymore, lol.
critical@reddthat.com 9 months ago
So… have we come full circle on TV again?
cmnybo@discuss.tchncs.de 9 months ago
At least with TV, you could tape your shows and fast forward through the commercials.
Akasazh@feddit.nl 9 months ago
Our TV company has that option built in. I can ‘tape’ shows and watch them later, shipping ads. This also works when the show is still playing.
So I’ll wait half an hour, then watch my recorded show. I wouldn’t consider watching tv without that function.
themeatbridge@lemmy.world 9 months ago
I’d rather spend 10 minutes avoiding 4 minutes of advertising on a streaming service I pay for. Luckily, it doesn’t take nearly that long.
melsaskca@lemmy.ca 9 months ago
I guess they need the money but it’s a shitty, sneaky way to get it.