They’re two different tools with different purposes, so why treat one like it can replace the other?
I think, it’s mainly just companies trying to get their foot into the market. If Microsoft can establish LLMs as alternative to search, then it’s Google that loses market share. And once they control a share of the market, then they figure out how to capitalize on that.
At the very least, they can use it to control what information is available to the public and how it’s framed. But they can also integrate things like the LLM generating an affiliate link when asked about a product, or just generally weaving ad placements into the generated answers.
yogurt@lemm.ee 1 week ago
Google’s delusional fantasy has always been you want to buy a guitar, you go on Google, their ad algorithm shows you a perfectly targeted ad for the guitar you want, and you love and trust Google so you click the ad and buy it. They think LLMs will make that actually work, they want to give you a Grima Wormtongue that can simper and manipulate until you do love and trust it, and once you’re a rotting husk it whispers the ad algorithm into your ear so you think it was your idea.
Glitch@lemmy.dbzer0.com 1 week ago
I said to take the Wizards staff!!!
garbagebagel@lemmy.world 1 week ago
If that was the goal then maybe they should’ve worked harder so that their algo didn’t spit cheap poorly made garbage with a million fake reviews every time I try to search anything remotely purchasable.