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Athletics Australia becomes Australian Athletics in 'bold new' rebrand

⁨43⁩ ⁨likes⁩

Submitted ⁨⁨3⁩ ⁨months⁩ ago⁩ by ⁨Zagorath@aussie.zone⁩ to ⁨australia@aussie.zone⁩

https://www.abc.net.au/news/2025-01-29/athletics-australia-becomes-australian-athletics/104871758

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Comments

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  • morgunkorn@discuss.tchncs.de ⁨3⁩ ⁨months⁩ ago

    Sounds like some PR agency made big bucks out of this bold rebranding

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  • ApeNo1@lemm.ee ⁨3⁩ ⁨months⁩ ago

    “Excuse me. Are you the Judean People’s Front?”

    “Fuck off! ‘Judean People’s Front’. We’re the People’s Front of Judea! ‘Judean People’s Front’.”

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  • makingStuffForFun@lemmy.ml ⁨3⁩ ⁨months⁩ ago

    Love watching our tax money flushed down the toilet.

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  • Gorgritch_umie_killa@aussie.zone ⁨3⁩ ⁨months⁩ ago

    Is this one of those Utopia rebrands where everybody on the phone kept calling it ‘Australian Athletics’, and the CEO was always correcting them?

    I’m getting real Nation Building Australia vibes.

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  • trk@aussie.zone ⁨3⁩ ⁨months⁩ ago

    This sounds exactly like an episode from the first season of Utopia

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  • Spuddlesv2@lemmy.ca ⁨3⁩ ⁨months⁩ ago

    Big “The Bureau” energy.

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    • thirdBreakfast@lemmy.world ⁨3⁩ ⁨months⁩ ago

      Utopia episode.

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  • absGeekNZ@lemmy.nz ⁨3⁩ ⁨months⁩ ago

    In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

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  • joelfromaus@aussie.zone ⁨3⁩ ⁨months⁩ ago

    I 100% thought this would be from The Shovel before seeing the URL…

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  • dumbass@leminal.space ⁨3⁩ ⁨months⁩ ago

    Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can’t imagine the amount of stress that came with that rebrand…

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  • Deceptichum@quokk.au ⁨3⁩ ⁨months⁩ ago

    Yeah that’s a pretty good sign we need to cut spending for sports.

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  • guillem@aussie.zone ⁨3⁩ ⁨months⁩ ago

    Logo has changed for better.

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