Comment on BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
N0body@lemmy.dbzer0.com 4 weeks ago
“We’re pivoting from serving peasants to fleecing rich dumbasses that subscribe and pay monthly fees for features built into the car.”
And they’ll make money doing it. Because there will never be a shortage of people with more money than sense.
acosmichippo@lemmy.world 4 weeks ago
eh, rich people car shop as well, and there is plenty of competition in that market. of course some people will still opt for BMW, we just have to hope enough go elsewhere to make them lose marketshare.
shani66@ani.social 4 weeks ago
Ngl, i don’t see how bmw gets any sales when Mercedes exists. If you are actually rich a Mercedes is almost objectively the better vehicle, if you are just trying to show off the Mercedes is a better status symbol too.