Since AI has caused them to complete abandoned any illusions about their carbon zero footprint I think they just stopped caring.
Comment on YouTube tests server-side ads to make your coveted blocker obsolete
RonnyZittledong@lemmy.world 3 months ago
This must consume a tremendous amount of processing to do since they would have to transcode copies for every ad region/campaign and every resolution on demand. I am interested in how they made this financially viable.
roofuskit@lemmy.world 3 months ago
AProfessional@lemmy.world 3 months ago
I’d guess its a solution similar to DASH that dynamically streams different content.
Ilovethebomb@lemm.ee 3 months ago
If they only do it for very popular videos, the additional cost will be trivial.
Nollij@sopuli.xyz 3 months ago
Not necessarily. They could split the video in advance, assuming the ads will always be at the same point. Even if not, they could still use the direct, unaltered source with a range. The big challenge would be keeping it all synced, which I think is safe to say that they will get right.
But even if it did need to be transcoded, YouTube automatically transcodes every single video uploaded, multiple times. They are clearly not afraid of it.
EleventhHour@lemmy.world 3 months ago
If you’ve ever used yt-dl, you’ll know that YT vids are all split into multiple files.
SaltySalamander@fedia.io 3 months ago
No, they're not split. Each one of those results you get from yt-dlp is a different version of the same video. I.e. different resolutions, different codecs. Some of them are the audio, some of them are the video, but they're not split.
EleventhHour@lemmy.world 3 months ago
They are also that.