Comment on Gen Z mostly doesn't care if influencers are actual humans, new study shows

Zier@fedia.io ⁨1⁩ ⁨month⁩ ago

• Usernameblankface@lemmy.world ⁨1⁩ ⁨month⁩ ago

  They influence the buying decisions of their audience.

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• SupraMario@lemmy.world ⁨1⁩ ⁨month⁩ ago

  I never understood how people like this got that title. They don’t influence shit, except maybe consumerism and the dumbing down of society.

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  • Takumidesh@lemmy.world ⁨1⁩ ⁨month⁩ ago

    They influence the people watching them.

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  • capital@lemmy.world ⁨1⁩ ⁨month⁩ ago

    So they have no influence except for the ways that they do?

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  • funkless_eck@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

    it’s actually already a sales term in ABM - you have the decision maker, blocker, influencer, end user/stakeholder etc

    the term has been around longer than the internet

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    • possiblylinux127@lemmy.zip ⁨1⁩ ⁨month⁩ ago

      You sound smart I guess you must be an influencer

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  • Zier@fedia.io ⁨1⁩ ⁨month⁩ ago

    They pander to the less informed, shove confirmation bias into everything, and pretend to sound like an 'expert" on what they spew. Basically a con artist.
    And they really want to be famous, but have zero talent. Again, con artist.

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• admin@lemmy.my-box.dev ⁨1⁩ ⁨month⁩ ago

  Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they’re being lied to.

  Having said that, “influencer” is a lot shorter than that, and at least everyone will know what you mean.

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