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Comment on Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch

Identity3000@lemmy.world ⁨9⁩ ⁨months⁩ ago

Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other as types. We have no idea (from this article, at least) how that translates to actual usage.

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wise_pancake@lemmy.ca ⁨9⁩ ⁨months⁩ ago

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

Ah, you are right, I misread that sentence as the CTR being 28%!

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