It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.
Comment on Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch
wise_pancake@lemmy.ca 9 months agoI don’t believe that number, the average reddit clicks one if every 4 ads shown?
No way.
brakebreaker101@lemmy.world 9 months ago
wise_pancake@lemmy.ca 9 months ago
Yes, I was wrong, thank you for correcting me!
damndotcommie@lemmy.basedcount.com 9 months ago
They might not click it on purpose, but that’s beside the point.
homesweethomeMrL@lemmy.world 9 months ago
What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.
Identity3000@lemmy.world 9 months ago
Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other as types. We have no idea (from this article, at least) how that translates to actual usage.
wise_pancake@lemmy.ca 9 months ago
Ah, you are right, I misread that sentence as the CTR being 28%!