I bet the “community engagement comments” are just people warning others that it is an ad
Comment on Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch
noodlejetski@lemm.ee 8 months ago
In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled
so they’re bragging how much more misleading the new format is, gotcha.
DaddleDew@lemmy.world 8 months ago
elvith@feddit.de 8 months ago
Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…
4am@lemm.ee 8 months ago
Advertising plateaued in terms of effectiveness a long time ago, so now it’s gotta be about fraud.
wise_pancake@lemmy.ca 8 months ago
I don’t believe that number, the average reddit clicks one if every 4 ads shown?
No way.
Identity3000@lemmy.world 8 months ago
Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other as types. We have no idea (from this article, at least) how that translates to actual usage.
wise_pancake@lemmy.ca 8 months ago
Ah, you are right, I misread that sentence as the CTR being 28%!
brakebreaker101@lemmy.world 8 months ago
It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.
wise_pancake@lemmy.ca 8 months ago
Yes, I was wrong, thank you for correcting me!
damndotcommie@lemmy.basedcount.com 8 months ago
They might not click it on purpose, but that’s beside the point.
homesweethomeMrL@lemmy.world 8 months ago
What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.