I’ve been with all three major Canadian ISPs and it’s the same everywhere. Like clockwork, once a year you call them. You could say “I’m looking to cancel” but at this point they all know why you’re calling, don’t waste anyone’s time, just ask “hey could you please transfer me to Retention” and they’ll be glad not to have go through the song and dance. Retention picks up, immediately offers you a deal, you reject it, they offer you a better deal, job done. Literally the only relatively easy thing they let you do at this point.