The key phrase is “while supplies last”. They can’t import more, so third party resellers can only get rid of what they already have.
Comment on Apple is now banned from selling its latest Apple Watches in the US
AnneBonny@lemmy.dbzer0.com 6 months ago
The ban only affects Apple stores in the US. That means customers can still get their hands on a Watch Series 9 or Watch Ultra 2 at Best Buy, Target, and other retailers while supplies last. Apple will also continue selling the Watch SE, as it doesn’t come with a blood oxygen sensor.
That seems a bit lax.
jballs@sh.itjust.works 6 months ago
psycotica0@lemmy.ca 6 months ago
Well… That’s actually probably fair as stated.
BestBuy etc don’t sell Apple’s products on commission, they bought them from Apple for a wholesale price, they’ve got them in a warehouse and on shelves right now on their dime, and the only way they make that money back is by selling them.
And the only way Apple makes money from a product being sold at Best Buy is that Best Buy will likely buy more stock to replace the stuff they sold, and they’ll buy that from Apple.
So if it was banned everywhere it would be unfair to the retailers that already paid Apple for a product they now can’t recoup, and it wouldn’t impact Apple at all because they already made their money from Best Buy.
This way the retailers can get their money back, but can’t get any more, which means only Apple is impacted.
The only other way that’s semi-fair (but would be extreme) would be for Apple to be forced to do a recall or something and reimburse all the retailers the money they had already spent. Doable, and definitely more of a punishment for Apple, but a lot of extra work for everyone if the outcome of this is that Apple settles and then everyone can just go back to ordering more again.
vind@lemmy.world 6 months ago
What would be interesting to see would be to force apple to buy back the product at 100% the value they sold it for
NotMyOldRedditName@lemmy.world 5 months ago
I didn’t realize that’s how places stock things?
So why do they go along with a manufacuter sale? Is the manufactuere then offering them money to sell it?
A lot of times you’ll see products on sale for the exact same price at all retailers when that happens.
dai@lemmy.world 5 months ago
Yeah that’s funded by the brand, Logitech and other big brands would give me MDF and scanback on every product sold during a promotion (that was pushed by said brand). We would not make as much margins per unit sold but we would move bulk product.
MDF would go to the internal marketing team for producing assets / promoting on our socials.
Grey market importers would have products at a cheaper buy price but would not qualify for scanback.