The article says Meta already tried to buy them out four times. So this company is waiting for a bigger payout or they don’t plan to sell. With a court decision on their side they will have much more leverage to force Meta’s hand.
Comment on A software company called Threads says Meta tried to buy its domain and kicked it off Facebook
zerkrazus@kbin.social 1 year ago
I wouldn't be surprised if FB/Meta tried to just settle out of court and pay them off.
paprika@infosec.pub 1 year ago
kautau@lemmy.world 1 year ago
They will. This was most likely planned by their legal team in advance, will cost Facebook a negligible amount compared to their revenue and marked as a “risk.” And when they settle it will be a planned business expense, like a fine
frezik@midwest.social 1 year ago
What would it have cost Facebook to come up with a different name?
frunch@lemmy.world 1 year ago
~$1,000,000,000,000 USD, which is why they’re trying to do it the “easy way”
SeabassDan@lemmy.world 1 year ago
The legal fees alone while it gets dragged out in court will definitely hurt the smaller company.
squiblet@kbin.social 1 year ago
That's the strategy, of course. Throw a ton of lawyers at it and hope the other company just gives up.
kautau@lemmy.world 1 year ago
Yeah they don’t even need to hire a law firm. They pay millions of dollars in retainer every year to keep lawyers on staff, so this is just someone’s day job to go through the motions
southsamurai@sh.itjust.works 1 year ago
The company has said that they’ve spent a decade building their “brand” under that name. So, if they’re pushing for a big payout, they intend it to be gargantuan rather than the usual payoff. Changing their name would essentially be starting over in some ways. And the confusion they claim as their reason for action is a legit thing.
I’m not saying that isn’t their goal behind the scenes, but FB tried to buy the name and failed, so I have a feeling they aren’t looking for the usual quiet payoff that’s the goal of that type of action.
mPony@kbin.social 1 year ago
"That'll be one billion quid, please."